Ok, heres the deal, the media in Australia need to wake up the fact that Basketball is one of the worlds most popular sports and that it deserves more coverage than it gets. Once it gets more coverage showing how far it has gone around the world ,then you will have an audience. I think SBS do a great job of showing soccer, but a little to great I'm afraid. I mean they show a ridiculous amount of soccer on Sundays, I mean surely they include a one hour show called "world Basketball" each week.
Here is an email I recently sent to SBS, if you want to send something similar then I will leave an email address at the bottom of this post...
I want to ask why SBS shows little coverage ( besides the Olympics ) of basketball considering it's , behind soccer, perhaps the second most popular sport in the world. Considering SBS's world concept it would only make sense to show more world basketball. The countries that Basketball has national men's teams are ; Australia,Hungary, NZ, Canada, Italy, Argentina, Brazil, Latvia, Lithuania, Estonia, U.S.A, France, Greece, Germany, China, Japan, Angola, Russia, Cuba, Spain, Croatia, Sweeden, Serbia Montonegro, Israel, Nigeria, Slovenia, Great Britain, Turkey, Finland, South Korea, Czec Republic, Belgium, Venezuala, U.S virgin islands, Puerto Rico, the Netherlands, Uruguay, South Africa, Bosnia-Herzegovina, Ukraine, Lebanon, Macedonia, Senegal, and more !!
I realise that you host the "world game " for soccer, and I respect soccer for it's flair and global popularity but I feel SBS has an overdose on media coverage of soccer (similarly as does channel 7,9, 10 do for AFL ) On sundays there is about ten shows one after the other all on soccer ??
I mean don't get me wrong, SBS obviously needs to cover what the other networks don't in terms of soccer, however I feel basketball is getting a raw deal because of this. I mean basketball is now a Global phenomenon and no longer can be ignored. I feel that you would also rate well if you showed more basketball as the Aus public is so starved of coverage in terms of free to Air coverage, and media coverage of Basketball shown as an international sport. In saying all of this I thought SBS did a great job in covering the Olympics and I hope you cover the world Basketball championships in Japan in 2006.
However, in the meantime, perhaps SBS could introduce a World Basketball Show (the equivalent of your The World Game show for soccer), with a panel of experts and former players who know the game to cover it. Perhaps call it "world basketball ".
Have the local Australian league's NBL and WNBL , up and coming young talent for Aus teams, Euro league,International teams( Asia , Africa etc ) and leagues (Euro League), NBA, WNBA all in one show. Also it could discuss the Aussie Boomers and Opals on the international level, particularly considering the recent coverage of Olympic basketball and the viewers realising the truly Global popularity and importance of the sport.
I think the concept would do well considering basketball is on the rise in poularity In Aus again and the NBL (National Basketball League), has just landed the major sponsors Philips and Virgin Airlines.
Now, maybe I am just one guy with this suggestion but I have spoken to a number of people who think that this would be a benefit to the game and you at SBS can make money from it too. I also have had relatives play for Australia in the past and my background is Latvian so there is a big group of Ethnic Aussies who love the sport and SBS would benefit if they got behind the sport more.
..then I sent this email as well...
The Multi Demographic Nature Of the Game Of Basketball
At SBS you might be asking yourselves , what audience will we reach if we produce a World Basketball show ? Well, the great thing about this game it is that it has so many layers of demographic reach(which is good for advertising dollars).
In one show (one hour perhaps); if you featured some NBA you would have a certain market that tend to follow the NBA watch your show, then you could feature the NBL and you would have the local interest of our mad basketball followers watching too(atlhough this segment would be a shorter coverage of the NBL than the show on foxtel called NBL wrap), then you could feature the top women in the game say; the Opals,international women, WNBA, WNBL,( Lauren Jackson etc ) in one segment, and this would capture the female demographic, then feature the international game from all different countries outside Australia and then you will capture those people with their background's from those relevant countries ( this would also capture people who are visiting Australia from different countries and decide to watch your show ) . However in saying this, at the international level, you could also feature the Boomers (Australian Men's team); which tend to gain added interest in Basketball from your non basketball fan market. Then not to mention the junior market, perhaps have a small segment on up an coming talent to show up and coming stars of the future.
Also, as mentioned before, once a show like this is put together, you could sell the rights back to countries such as China, New Zealand, Japan, the list goes on.
thanks Oz.