Isaac
Years ago

Fellas Gifts Withdraws as Naming Rights Sponsor

Hmmm, I might have to hunt down an old quote from Liam Flynn to reply to this one.

Fellas Gifts Withdraws as Naming Rights Sponsor

Fellas Gifts, a chain of men's gifts stores first established here in Adelaide but now expanding interstate, has announced today that it will not be continuing with its 'naming rights' sponsorship of the Adelaide Fellas WNBL team next season.

Managing Director, Helen Werner, said "While we are very proud of our sponsorship role of the Adelaide Fellas this season, we, like many others, are mindful of the historical significance and long association of the 'Lightning' name to the team, past players and supporters. We feel it prudent that we now withdraw as the naming rights sponsors at the end of this season and fully support the reintroduction of the 'Lightning' name. We will always be keen and vocal supporters of the team and its management."

Fellas Gifts will remain as one of the sponsors of the team.

Basketball SA CEO, Mike Daws, commented - "I am full of praise of Fellas Gifts for its high level of sponsorship of elite women's sport in this State and pleased they will still be on board for next season in a support role. Significant sponsorship in women's sport is rare and highly valued by the sporting community. Fellas Gifts fits that category perfectly".



Further enquiries to: Helen Werner  Fellas Gifts (08) 8358 0966 or Mike Daws  CEO, Basketball SA (08) 8444 6444.

Topic #6231 | Report this topic


Isaac  
Years ago

OK, a couple of quotes from Liam 'Nostradamus' Flynn back in June when the "Adelaide Fellas" were announced.

I scratch my head a little on the name change for two reasons:

1) The potential devaluing of a trademark or "brand" that has become synonymous with excellence in South Australian women's basketball
2) The transient nature of corporate dollars in professional sport in the area of sponsorship.

...

What would be the ramifications if Fellas ceased their sponsorship after two years and a new company came on board? Would the team name stay the same, revert back to the "old" Lightning name or take on the name of the new corporate partner? This chopping and changing disenchants supporters and goes against the integrity and value of the trademark.
Where does the future of the team now stand?

Reply #70295 | Report this post


pru g  
Years ago

Still an important element of the sport...but an increased financial liability for Basketball SA

Surely now is not the time to stand aside in the best interests of the team?

However clumsy the name, their dollar contribution is now more important than ever?

Reply #70297 | Report this post


Hangin Round  
Years ago

Will we see double headers as the norm on saturday nights at the Dome (or will it be the Fairmont Homes Palace)?
Could be part of the cost cutting procedure.

Fellas certainly got a lot of publicity for their bucks anyway

Reply #70299 | Report this post


my 2 cents worth  
Years ago

I have to say it....

Told you so :)

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Liam Flynn  
Years ago

Anyone who would like this week's lotto numbers, the place getters for the Adelaide Cup or the 2006 Brownlow Medal winner can email me on [email protected]

Reply #70302 | Report this post


Mott the Hoople  
Years ago

You haven't got the lotto numbers for Saturday?

Reply #70303 | Report this post


Kent Brockman  
Years ago

Nova FM are reporting that Fellas are continuing there sponsorship for next year.

Wonder if there are 2 press releases?

Reply #70317 | Report this post


Anonymous  
Years ago

The release quoted above says they are remeinaing as a sponser, just no naming rights.....

Reply #70318 | Report this post


yogee  
Years ago

I heard a rumour that the new naming rights sponsor has already been done.....


The Adelaide triplezero Lightning :o)


Has a nice ring, dont you think Isaac??

Reply #70390 | Report this post


Isaac  
Years ago

I'm not convinced!

Reply #70395 | Report this post


Anonymous  
Years ago

Perhaps you want to call them Adelaide Triplezeros would that give you better coverage isaac

Reply #70419 | Report this post




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