ME
A few hours ago
NBL TV ratings over holiday period
So I just stumbled across an interesting tidbit in an article about sports ratings during the Christmas period, and it states the following:
"NBL & A-League does the numbers for Ten
The NBL season, aptly timed to coincide with the off-season of most other long-season sports, reached a total of 1.46 million national viewers. A-Leagues matches, and highlights across 10 and 10 Play also reached 1.14 million total national viewers."
So it seems that the NBL outshone the A League during the two week 'holiday period' of Christmas and New Year's. Those numbers are still small fry when compared to some of the cricket matches that averaged over a million per game. The NBL's Christmas day ratings were at a reach of 100,000 with a regular audience of 19,000 which is hard to see in context as to whether that would be considered a win for the league or not. But the fact the league hasnt been crowing about it probably suggests it was no breakthrough and they may need to go back to the drawing board to figure out how they can get back to the 300,000 viewer rating they had a few seasons ago.
