Re: Rugby Union World Cup (as mentioned a few posts ago)...
In Adelaide I assume Union, outside of the Wallabies, is pretty much a complete novelty? Here in Sydney it is very big. The players have a very very high profile (as high or higher than AFL), it is the main sport in many many many schools (particularly private). The World Cup was a huge thing here, if it weren't for that little Olympic thing it would have been THE monster event in Sydney for the past decade. This doesn't necessarily mean I'm arguing against what you are saying, but to bring it back to soccer... One of the largest problems soccer has had is retaining kids within the game as they become teenagers. Just about every kid plays soccer, until they are 13 or so, then they filter off into AFL or one of the Rugby codes. Soccers twin challenges have been getting the professional game to be taken seriously here, and getting those kids to stick with the game vs joining what are the big high profile pro sports here. This is the point where the crucial swing may happen. Remember, last night wasn't the World Cup, it was just the qualifier. For the next 6 months or so that hype is going to build and build and build. Watch those players get grabbed by every sponsor available, watch the sport itself push itself like never ever before. There is an unimaginable amount of money being pumped into the sport right now. Chances are Australia are going to get thumped out of the Cup very early, and who knows if the seed has been sewn by then, but if they do pull off some miracle and get to a decent level within the tournament (and in their favour is the fact that all expectations are very low - they can't fail now in the eyes of the public, only overachieve, really the public has been conditioned to believe every win is overachievement) then look out. Thousands of kids may not switch over.