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What is sportswashing? How could it impact Australian hoops?
Sportswashing is a term used to describe the practice of individuals, groups, corporations, or governments using sports to improve reputations tarnished by wrongdoing. A form of propaganda, sportswashing can be accomplished through hosting sporting events, purchasing, or sponsoring sporting teams, or participating in a sport.
Professional sports in Australia requires an influx of capital to survive the sportswashing generation. Let's stick with men’s basketball as we pull on this thread. To be clear, this is not criticism of the NBL or any Australian sporting entity; they are doing the best with what they have. It’s not a question of why these challenges exist. The answer is basic economics: Australia lacks enough economic units (ie human eyes and ears) and wealth to resonate on a global scale.
How could it impact Australian sports, and in particular basketball down under?
Read: Basketball and sportswashing I: Lessons from LIV and the NBA's inflection point
