The NBL could become the latest Australian sport to sell a stake of the league to a private equity company. On the back of the A-Leagues' landmark deal with US firm Silver Lake, NBL owner Larry Kestelman has expressed interest in following football’s lead in an attempt to secure Australian basketball’s future. Kestelman is travelling to New York in the New Year to talk to potential investors about expanding the ownership of the NBL. However, there could be challenges as some clubs have privately expressed concern about the private equity model. Kestelman owns the 10-team NBL league, meaning the majority of profit goes to him and not the clubs. This will prompt further discussions between Kestelman and the NBL clubs on the game’s future direction.
Unlike the A-League’s private equity arrangement with Silver Lake, the clubs will reportedly receive funds for marquee player signings. Silver Lake have taken a 33.3 per cent minority stake in the A-Leagues (men and women) worth nearly AUS$140 million (US$100 million). The sum values the entire A-Leagues organisation at AUS$425 million (US$303 million). Kestelman purchased the Australian men’s domestic league for $7 million in 2015, but basketball has since surged, raising the question: how much is the NBL now worth? The league has sold the TV rights for the first time via ESPN, Foxtel, Kayo and 10 Peach, while crowds and viewership numbers have increased. The overall total NBL game views are 43 per cent up on last season after two rounds. Over 650,000 viewers have switched on across Free to Air, subscription TV and streaming to watch Sunday hoops between 1-5pm over the first two rounds. The total attendance is up close to 100 per cent on last season, with both rounds 1 and 2 attracting over 40,000 spectators each.
NBL owner Larry Kestelman will fly to the US for talks with potential investors.
This is the first time since 1994 that more than 40,000 fans attended each of the first two rounds. All these statistics, combined with basketball’s global popularity and the NBL’s respected link to the NBA as a genuine pathway, have sparked Kestelman’s interest in private equity.
The private equity craze has particularly exploded in the United States. In the last 20 months, Arctos Sports Partners has taken stakes in 12 American teams, including Major League Baseball’s Boston Red Sox and the NBA’s Golden State Warriors. Blue Owl Capital’s Dyal Capital has also purchased portions of the NBA’s Phoenix Suns and Sacramento Kings. Until recently, top sports leagues in the US refused to allow private equity ownership of teams, fearing it would create an unwieldy and unstable ownership structure. This has changed and now the craze is catching on globally with the BBL cricket looking at selling off teams, while rugby’s highly successful New Zealand All-Blacks are also interested in private equity.