KET
Years ago

A League TV Rights

Rumour has it scored by Stan/Nine with Fox lowballing.

Interesting how this affects the NBL - does Stan see A League and Tennis enough for summer and no longer feel the need to score the NBL?

Certainly lowers their need for summer content - original rumour was Stan were willing to overpay to score the NBL. Perhaps they score it but at a much lower price?

Fox look like they only want AFL NRL and Cricket "the major sports" and not willing to pay for much else. That means unlikely to offer NBL much if anything, means no competition to drive up the price either.

Alternative streamers such as Optus, Amazon probably have little to no interest in NBL despite being out in the market to score sports content.

Seven, Ten seem set and not interested in NBL.

Perhaps status quo with ESPN and SBS and a revenue opportunity missed?

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Anonymous  
Years ago

Fox doesn't pay for the NBL at the moment from what I understand - they gift the production to Fox but keep the ad spend the league generates. NBL has little commercial value as it doesnt get enough viewers to warrant a big pay day.

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KET  
Years ago

Similarly A League was significantly less valuable, then streaming competition came in and suddenly Stan were considering $20mil per year for NBL and rumour has it paying $35mil for A League. A figure beyond their wildest dreams 12 months ago!

Streaming wars = overpay for sports at the moment. NBL might miss out.

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Anonymous  
Years ago

I don't blame them for skipping the NBL. The current production level is not a great selling point for the league. Constant problems with shot clocks (some venues don't even have an on screen clock), cutting to the crowd/coach or whatever during live play and missing action etc. It's amateur hour

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Anonymous  
Years ago

It not more amateur than anything the A league produce.

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Bolt  
Years ago

Why would they skip on the second best league in the world...

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Anonymous  
Years ago

The A League deal includes world cup and internationals as well doesn't it?



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KET  
Years ago

I don't believe so in this instance

Reply #842991 | Report this post


Anonymous  
Years ago

Football Australia have just got rights back for World Cup and Asian Cup qualifiers, so there's a chance it could be bundled again

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