Basketball could emerge with a broadcast deal worth $20m annually with Larry Kestelman's National Basketball League targeted by Nine Entertainment and its streaming service Stan to add to its collection of sports rights.
Having already won rugby union rights in a $100m deal late last year, Nine and Stan would also add the NBL to tennis as it seeks to build out its fledgling Stan Sports service.
The NBL, which begins its delayed 2021 season on Friday night, is set to benefit from Stan’s entry to the sports market and jump from its current deal with SBS and ESPN, an advertising revenue sharing contract only, to potentially the most lucrative contract in the league’s 42-year history.
SBS and ESPN’s contract expires after the upcoming season, which is planned to finish by the end of June, and NBL management is in talks for the 2021-22 season slated for October and onwards.
Foxtel, which carries the ESPN telecast, and its Kayo streaming service could also bid for the rights and give the NBL, whose nine club owners lose $15m-$20m annually, much-needed competition for its broadcast product — though Nine appears to be in the box seat, and would put most matches on Stan and some on one of its free-to-air channels.
Nine and Stan could also bid for A-League rights later this year.