Yeah, its like I always said "if at first you don't succeed, shove your head up your arse and make believe."
Years back there was a massive move, and much effort, to overhaul the very nature of Soccer in Australia.
After much prestidigitation, the magnificent change they came up with was to change their name, and try to force all clubs and associations to do the same.
Somewhere around that time I was treasurer of a small Soccer "Club", that was in fact simply the soccer arm of our school, and played in a small "league" of private schools.
Once we got going, with our numbers in the book (that was still a thig) and a fledgling web presence, we began to be inundated by enquiries, including suppliers and sponsors. Due to the name of our school, we shared part of our name with one of the major Soccer clubs in Perth. They had diligently changed their name and all their presence to the XXX FOOTBALL club, which now everybody confused with the Football Club at XXX, which was in fact the WWW Football Club.
People in Australia have never had a problem calling Soccer, Soccer.
If these twats want to prance around carrying on about the "World Game" well good luck to them, but thinking that somehow gives them a God Ordained Right to financial success, is just plain delusional.
Australians love Swimming, we're good at it, and it's probably our favourite Olympic sport. Do we really care that most of the world has nowhere to swim and doesn't know how?
Soccer just isn't that popular in Australia, and if anything it is becoming LESS so. If you go back to last century, when the WAP, our relatively small population, and burgeoning economy, ensured a steady stream of fanatical European migrants, you can understand why it was relatively popular. But the relative rate of immigration has slowed, and predominantly comes from cultures without that tradition of fanatical support.