Update: Melo Trimble has lashed social media trolls as "childish" ahead of Melbourne United's semi-final showdown in Sydney.
Trimble was among several United stars to be subjected to a barrage of abuse and vitriol after the Game 1 meltdown.
Sydney Kings copped the brunt of the hatred on Monday after its beat down in Melbourne.
“We been going through that all season, people now just noticing that,” Trimble said.
“As basketball players we always go through that, people always got something to say about us whether we play a good game or bad game.
“I’ve been going through that since I was in college, I played for my home town and I was still getting people hating on me, it’s nothing new.
“It’s something us athletes go through but we’re stronger than that, that’s way we play, between the lines, with our brothers.”
Trimble’s comments followed Kings owner Paul Smith outing troll, “Cheryl”, who blasted a player with savage texts on Facebook Messenger less than 30 minutes after the heavy loss to Melbourne.
The attack included: “I hope ur both f---ing ugly useless parents will die from toughest pain in front of u”, “U ugly f---ing pinocchio, and 'U are not able to hit a sea from the ship you ugly f----t”.
United chief executive Vince Crivelli vowed to champion a league-wide approach to combat trolls.
“Unfortunately it’s part of the society we live in today where people feel like it’s their God-given right to hide behind a keyboard and bully or abuse people anonymously or not so online,” Crivelli said.
“I can assure you if it comes from any of our known members or people we wouldn’t tolerate it, there’s no place for it, it’s not necessary.
“All it does is cause harm and abuse and in a world where mental health is such a big issue it’s just not something we should be tolerating.”
But Trimble refused on Tuesday to be distracted by the social media byplay, with Game 3 on Thursday in Sydney a chance to qualify for the grand final series.
“We’re hungrier I feel like,” Trimble said.
“Everyone has been doubting us and saying we shouldn’t be here, us to get swept (by Sydney), so all the pressure is still on them and for us just to go out there and play basketball.
“I feel we really found our swagger ... we’re the most talented team and we’re showing that, we’re going to stay humble, confident and get this win on Thursday.”