So, buried on shit quality streaming where no casuals will ever find it? Good work, NBL.

Haha what?

Foxtel.com.au TV Guide had explicitly included Adelaide 36ers v Utah Jazz, which appears to have now been changed to "Sport Special", which, if LC is right, won't end up broadcasting on Fox Sports anymore?

How does that even happen!

Yep - I saw it advertised on Kayo too at one stage. Now, it is gone. SBS bought the rights.

I wonder if that means it will be on SBS Viceland as well? I'd hope so.

"Bought" the rights is an interesting term to use.

I wonder if they were given to Fox if they couldn't be found elsewhere, then SBS said "yeah sure why not"

Shitty decision if true. Not having them on TV is going to make it too hard for casual viewers to find and the quality of streaming is much lower than broadcast.

And hell, here we are two days before the season starts and there's been no official word on broadcasting at all.

This is fine. What SBS is doing is great for the sport, realky there should be no complaining.

This is fine. What SBS is doing is great for the sport, realky there should be no complaining.

Precisely. Nobody is going to stumble across these games on SBS On Demand, the only viewers will be the hardcore NBL fans.

What can they LK about it? At least they tried to find a linear channel to broadcast it even though they failed. It seems like Australia is allergic to NBL and the sport of basketball even with the NBA tacked onto it. Such a shame.

What can LK do about it?*

It was originally scheduled to air on Fox.

And then it wasn't.

I just find it hard to fathom that SBS especially now having the NBA rights weren't interested in putting these games on one of their TV channels.

Compare this to whenever an A-League team play a Premier League side and it's on free to air with massive coverage. Although these are played on home soil so that may be the key.

I think this was just a case of Fox Sports getting one last boot into the NBL by dropping the games from their schedule at the last minute.

I don't think one network has ever shat on a league as much as they have over the years.

Hey LC, hoping you could help out, I have downloaded SBS on demand but I cannot see any information on the 36ers/Jazz game and also nothing in the online viceland guide? Where can I find any information? Cheers

And people are going to "stumble upon it" and watch it on FOX koberulez?

Don't think they're selecting broadcasters to target the 40 people that stumble upon things.

How else do you grow your audience?

If it's not on TV, people who just want something to watch and scroll through the sports channels won't see it. People interested in following the NBA preseason who search "NBA" in the TV guide won't see it. People watching other things won't see commercials for it.

The game is in less than 24 hours and there hasn't even been an announcement of the broadcast details. Outside of this PnR leak, there's no information available. At this stage even a lot of hardcore NBL fans won't see it.

Im thinking the NBL should probably scrap this next year. Exactly how much awareness is this bringing to a mass audience both here and in the US? And the effort and logistics required just doesnt seem worth it.

Sure bring the NBA here and you have a different story, but taking the NBL to the US and playing half hearted pre season games against sometimes small market NBA teams that not a lot of Australians would really care about too much, played in half full NBA venues where the NBL team is doing its best just to be competitive... just seems too much for too little.

Plus the almost non existent TV and media coverage. Scrap it i think.

Yeah, it was absolutely huge the first year, and a pretty big deal last year, but this year it doesn't seem like anyone cares at all. Total afterthought.

"How else do you grow your audience?"

What audience would you consider best to target for growth? Would you agree Australian NBA fans? They already have an interest in basketball. Not sure how many can really be swayed to follow NBL from these games, but NBLxNBA is also on NBA League Pass.

From my own friends that follow NBA but not NBL, they have seen a few of these games, and at the least, it helps them learn about specific NBL players. A lot of Australian NBA fans had some past interest in NBL, but are not up to date so they don't know many NBL players playing today. Getting those names out there in the consciousness of these basketball fans is a start.

Received a email today from the NBL promoting that the NBLxNBA games will be streamed via NBL TV and SBS On Demand

One month free of NBL TV to watch NBLxNBA.

Code is NBLNBA.

They were promoting a code of "NBL20" to give you 2 months free of NBL TV, but the code never worked for me. It seems others had the same problem as me. Did the any codes work for anyone recently?

12pm AEST today!