LC
Years ago
Boomers still without a naming rights sponsor
It's less than a month before the 2019 FIBA World Cup tips off in China. The event is arguably the biggest basketball tournament since the 2016 Rio Olympics, but the biggest brand in Australian hoops is still without a naming rights sponsor.
Why do the Australian Boomers remain without a naming rights sponsor?
NBL now managed commercial rights for BA assets, but only for the best part of the last 3 months.