I think the biggest issue with pricing is what they have chosen to call Platinum and Gold. They have made those both very big allocations, so yes the bulk of the seats are at a premium price.
So yes, interesting who exactly their target audience is?
On the one hand, if you simply got all the Cats fans along, that would be a very good crowd, but as others have pointed out, those fans will be annoyed that their "regular" seats have escalated sharply in price.
I know there are probably some non-Wildcat hoopss fans, as well as rich folks who'll pay just to see Australia in action, but is that enough to fill all those gold seats??
And to be honest. I won't be going, for exactly those reasons. I have been spoilt, and don't want to watch Basketball from the nosebleed sections.