I'm usually not so critical of jerseys. It ought to be hard for pro teams to stuff up designs. There is value in simplicity, in more modern styles, in retro styles, in either cut of singlet, etc. This year's United is the only time in recent memory I have thought "WTF were they thinking"?
Now First Ever does it again.
Adelaide: "Swoop City"? If they are going with iconic symbolism or a nickname of cities, you really need to choose something that someone at some time has used in reference to that city, anywhere or anytime ever in the history of time.
Cairns: So the point is to go with city nicknames or iconic symbols. Let me put on my First Ever thinking hat. Apparently now I know nothing about Cairns, but I remember seeing Cairns represented as "CNS" somewhere before. Done. Thinking hat off. There wasn't an opportunity to reference Cairns as the gateway to the Great Barrier Reef? Something far north related? Is an airport code really the best they could come up with? Outside of that, it's pretty good with the aboriginal art style.
Melbourne: Actually like this one. Even like the fitting symbolism of including the defective Melbourne star wheel as one of the three main landmarks, which was defective and/or out of operation for many years, an ominous reference to First Ever's continuing ability to stuff up what everyone else managed to do well.
Illawarra: Obviously ran out of time on this one.
Breakers: When I think of icons of New Zealand, I think of pink Miami/Vice City-style fonts, like in those 100% Pure Miami nights travel ads that never happened. By the way, I have to ask: they realise that Skycity isn't actually a city in New Zealand, right?
Sydney: Looks great, but why feature so little of the Harbour Bridge? First Ever blatantly copies designs, yet now they are suddenly concerned about copyright?