It's simple really. In most major sports, the power rests with the league. That has never been the case with the NBL.
Having taken control of the league, Kestleman is a bit like the dog that caught the car.
So he's been trying to grow the power of the league, at the expense of the powerhouse teams.
Unfortunately, this is just majorly, unbelievably, bad for the competition.
TV deals will never deliver major cash for Basketball in this country. Bums on seats is the only thing that pays for anything, and after teams have worked for years (or in some case decades) to build up those numbers, Kestleman is pissing it all away.
It would be bad enough even if it were actually going to deliver a tv audience but it won't. That argument is self-defeating.
If we've proven one thing over the past 40 years, its that NBL doesn't rate. All the wishing in the world doesn't change that.
So, whoopity doo, in an era when FTA is dying in the arse, and the networks are practically giving away air-time on their secondary stations, the NBL has been granted a 3rd-rate timeslot on a 2nd-rate broadcast. And for that Kestleman is pissing in the face of loyal fans.
The fundamental problem is that it appears Kestleman is listening to the 95% (and there's a lot of them here.) These are the majority of fans, who follow the league, but never actually contribute a cent.
The 5%, who actually buy tickets, are being ignored.