Honestly that's pretty awesome

"Honestly that's pretty awesome"

"Sounds like it will work out well, with ownership of the American parent company rather than the Aussie subsidiary. A pleasing result."

"DAS HOW WE DO!"

Any basis for these opinions? Pathion was founded in 2012: is it profitable? Is the shareholding worth more than the $1.1M cash from sponsorship?

It's hard not to get Firepower flashbacks after reading "headed by a man accused of fraud, failed to pay a cent".

The lack of sponsorship interest in the NBL in general is a tell tale sign of how the league is actually being perceived by corporates.

Pathion committing to $550,000 each for Brisbane and Adelaide is completely out of step with what assets can be bought for an equivalent media spend. a Big Bash from to shirt is $100,000 and that gets you 300,000 viewers plus mainstream media coverage. It would take an NBL team about 10 games to get those numbers.

The Channel 9 media deal was all pump

Another team owner set to tip over in the next 6 months as they fire-sale other assets so that they can make pay roll.

A lot of people talking a lot of shit, being negative for the sake of it, maybe because their team didn't get the draw they wanted or something. Waa waa waa

How many questionable naming rights sponsors is that now? Pathion, Firepower, the solar crew that abandoned the 36ers, etc.

Time for the "Hoops SA Adelaide 36ers" Isaac.

2 teams not receiving their naming right sponsorship money is hardly trivial or "being negative for the sake of it" ME

Especially for the 36ers who would have been budgeting on receiving said income and not been able to field offers from other suitors if they believed Pathion would complete the transaction.

No the NBL didn't get a good deal.

They got hosed and are now clawing back equity in a startup that may one day make revenue. From the article LK used his debt with them to force the equity position. He has something on paper , the value of which is highly questionable and debatable but it is something.

In the meantime the 36ers and Brisbane are missing $550,000 each to cover costs which had to come from somewhere in cash.

I think the inference is that with an inflated asking price, the NBL only attracted a flakey partner. Great for them if it paid, but it didn't quite.

In recent years, I think their plan has been to hold firm at a high price for sponsorship and wear the gaps on the jersey until it comes through.

The sad part is if we are being honest, none of these are surprising. They each reaked of being a dodgy company or dependent on subsidies & a small market becoming a big market in a flash.

There's a real sense of taking the deal and not acting with due diligence.

There’s a big difference between having deals with say ABC learning centres and having a deal with firepower/solar/pathion. There should have been a sniff from the beginning.

Oriant was another classic one isaac.

What do/did they do?

Apparently, nobody knows.

I do vaguely recall seeing a mobile phone ad with their logo on it in a game program, so I'd assume they were in that space.

@koberulz I vaguely remember (2005?) Oriant saying at a trade show they were bringing phones aimed at kids with blocked internet, can only call certain numbers, GPS tracking etc. This was just before the iPhone came out and was probably just a scam holding company.

If the 36ers are one of the teams that lost $550K in sponsorship money from this it probably goes some way to explaining why the club seem to be doing things on the cheap this season. Perhaps also the reasoning behind dying in a ditch over that $100K from Creek's contract.

Pretty cool way to get your money back.

I must say, a third-grader could write a better article than that. Sheesh

In what universe does a Big Bash uniform go for $100,000 & they get 300,000 viewers?

"Pathion committing to $550,000 each for Brisbane and Adelaide is completely out of step with what assets can be bought for an equivalent media spend. a Big Bash from to shirt is $100,000 and that gets you 300,000 viewers plus mainstream media coverage. It would take an NBL team about 10 games to get those numbers."

The Big Bash has 1 million viewers per night and $100,000 will get you some nice corporate seats and not much more:

https://www.cricket.com.au/news/cricket-australia-crowd-attendance-television-audience-ratings-tests-bbl-wbbl/2017-03-31

I guess if you make your post sound like you know what you are talking about you will start to believe it yourself.