I think any talk of uncertainly around the Hawks combined with losing Kay and Norton will be dangerous. They've made no early moves (other than Ogilvy returning), there have been no rumours of moves (other than losing Conger) and no positive ownership stories out there.
They are going to need to identify new talent or get lucky recycling pieces to recover. On the new talent front, Sydney and Adelaide have already picked up three of those. On recycling, Cadee has already moved, Drmic has stayed put, Majok probably already moving; Kenny is available, but they'll need more than that. They can put a bigger load on Coenraad and hope Ogilvy gets back to his best, but I don't know if that would cut it.