Anonymous
Years ago
Family firm snaps up Violet Crumble from Nestle
While SMEs usually hit the headlines for selling out to multinationals, it is a local operator from Adelaide that snapped up the iconic Violet Crumble chocolate brand from a global powerhouse.
A chocolate maker for 150 years now, Robern Menz has secured the rights to make the chocolate-coated honeycomb treat from Switzerland-headquartered Nestlé for an undisclosed sum.
"Like many South Australians, I love Violet Crumbles, and it's great we can now all enjoy these chocolate bars knowing we’re also supporting South Australian jobs," South Australian premier Jay Weatherill said in response to the deal’s announcement.
Great news. Remember kids - it's the way it shatters that matters!