Given the whole NBA preseason deal, the Blitz doesn't quite have the same cache it did in previous seasons and I think the NBA is obviously more of a focus for the league this year. Last year was all about getting the China market involved (even though the teams they sent were an embarrassment). But still very important to get that exposure for the league, and by all accounts it was outstanding and very professional coverage. This year, it's just the eight teams, it's in country Victoria, it's being paid for by the Victorian government and the additional cost of streaming to an audience of maybe 1500-2000 per game just isn't justified.
If the company that did the streaming last year was involved, I would think for the three days in Traralgon and the four games on the Sunday in different venues they would have quoted somewhere in the 40K-50K range to do it at the standard the league demands now. A reduced potential audience would make sponsorship of streaming a very hard sell and even though you could do it on the cheap, people need to understand LK has very firm ideas on how he wants his product to be perceived.
It's unfortunate no doubt. But as someone above pointed out, it's also the result of what we all want as fans, and that's for the league to be seen in the most professional light at all times, even preseason.