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Isaac
Years ago
"Australia’s sporting obsession is waning"
Sports marketing company the Gemba Group has statistical, decade-long evidence of dwindling fanaticism, consumption and participation in sport by Australians. Sport remains loved, but when attention is spread among all the codes shown on television and the internet, the emotion in each specific area has become less intense.
In 2007, Gemba's survey found 79 per cent of respondents were fanatical supporters of one certain sport in Australia. This year, it was 69 per cent.
Attendances at games are the best indicators of fanaticism. The NRL’s average crowd figure has dropped by nearly 2000 from last season. The AFL’s numbers are steady on last season but down by nearly 5000 over the past decade.
Super Rugby has nosedived from an average crowd of 21,233 a decade ago to 11,434 this season. Test and one-day cricket attendances have fallen. Substandard teams are more likely to be ignored when there’s so much other sport on the menu. The Wallabies’ crowd of 54,846 on Saturday night was the lowest for a Bledisloe Test at Sydney’s ANZ Stadium.Full article
One of the few Australian competitions with turnstiles swinging more frequently is the NBL as a result of the greater access to coverage of American hoops. NBL crowds have nearly tripled in a decade.
The article talks about declining crowds for AFL, NRL and cricket, while noting that the NBL has grown strongly.
Obviously physical attendance at games is up against strong television coverage and online streaming. Costs to attend and deal with parking are issues too. Though the NBL is bucking the trend on that front - maybe just recovering ground lost with existing fans?
The article puts the NBL's improvement down to better access to the NBA, but I'd guess that access to NBA has worked against the NBL. Once upon a time you had to wait for the newspaper the next day just to read the scores whereas now you can pay for a livestream, following live stats for free, get almost immediate access to highlights and rumours, etc.