AFL in China, NBL missing opportunities?
The first AFL game in China is today and it's expected to be broadcast to 4 million people. Why hasn't the NBL organised this yet? From what I know basketball is a very popular sport i
The first AFL game in China is today and it's expected to be broadcast to 4 million people. Why hasn't the NBL organised this yet? From what I know basketball is a very popular sport i
)
Years ago
yes i was watching it and thinking - wow this is well done, very smart homework. really well presented for tv audience
FSTOS
Years ago
China already has a well established basketball league so apart from some pre season tours and some filler for TV which may generate some sponsor dollars there is not a lot to leverage. This stuff is already under development.
Pretty sure most of the crowd were AFL diehards, either expats or those who made the trip over and the rest probably local corporate freebees. Cant see most Chinese giving a shit about AFL.
They said it was sold out. BUllshit is the call.
Captain Jack
Years ago
It was apparently sold out but the stadium but for like 10,000 people
NBL/Aus basketball have been doing tours, playing in front of larger crowds than that in China for over a decade.
The AFL going over there is the most over rated thing ever
Last season the NBL all star team was playing in front of bigger crowds and had a combined TV audience of like 30 million of people in China, plus whoever watched online in Australia, i doubt this AFL game gets close to that
Luuuc
Years ago
I've been watching and it doesn't help that it has been a complete fizzer as a contest
Melb Tigers have been going there for 20+ years
The abc did local interviews with locals, none had ever heard of it and when showed on the phone they all called it rugby and said it was to rough. The sponsor puting on the game bus loaded 4000 in and the balance they reckon came from Australia or are working in Asia and gone to watch. Basketball is massive in China even if the standard is not that high and the wages are far better than anything the afl pay.
snooch
Years ago
Not a chance the ratings will be in the vicinity of 4 million. Absolute beat-up. It'll certainly be the lowest rated game in Australia this weekend - by a fair margin!
Chinese are finesse athletes, AFL will never catch on there. AFL hierarchy are so deluded.
Yawn.
Boomers, Tigers, Kings, Bullets and now Utd have all been there. The first four have all played against full national team. Huge ratings that AFL will never achieve in the Chinese market, but that doesn't stop their hype machine.
That's it, the afl hype machine, had a mate that thought basketball was a nothing game went to the US came back and told me he couldn't believe how big basketball was, he said in the bars every tv screen had the NBA on. He now follows the Nbl as well.
Haz
Years ago
Thats pretty much it. All hype generated from the AFL. Nothing unusual about that.
Pre-season NBL and A-leage Asia Champions League been doing this for a long time now. Pity not much notice is taken there (particularly from the NBL).
Dont really get all the fuss though. Its a massively overrated concept.
Pro sport here sure is minor league compared to over there. Love the passion over there for multiple sports and knowledgeable fans. Same as Europe with their sports. We are nothing.
Good point Haz. A-League clubs have exposure to billions due to Champions League. WSW are known throughout Asia since their title win. Their win is one of the biggest in Aus sports but most will reply with a huh? because it wasn't promoted in our propaganda media
Haz
Years ago
I just think the AFL (and as much as I like it myself, as i am a fan) they do tend to talk themselves up so much that they think their way bigger than they are.
A few reality checks for them:
1. Its not that big in Western Sydney despite their efforts, going by Giants crowds, even when their winning.
2. Its really stuggling in Brisbane and Gold Coast.
3. The Swans only have to start losing for support in Sydney to drop off.
4. A few Victorian teams arent too healthy themselves.
5. Tasmanian games are getting more frequent, but crowds are still hovering around the 10-12000 mark. Thats poor for an AFL state. A small population should still get more people going.
If it wasnt for a TV deal and the media hype we are subjected to, the league isnt as strong as it projects itself to be. I think it needs to scale back some of these experiments because some of them are failing.
Curtley
Years ago
It wasn't done to build the sport in china it was done to build sponsorship and financial relationships. It's a long term thing. Despite the lack of resources the NBL is going ok now with the Asian attempt but the fact what's happening now w Asian imports especially didn't start 10 years ago is the problem. The slingers were ahead of their time unfortunately.
ME
(he/kangaroo)
Years ago
"AFL in China, NBL missing opportunities?
The first AFL game in China is today and it's expected to be broadcast to 4 million people. Why hasn't the NBL organised this yet? From what I know basketball is a very popular sport i"
How long have you been asleep buddy? The NBL took a bigger game to China last year and got 30 million viewers. Melbourne United are in China now trying to sort a game. The NBL has done more in China than the AFL ever has the only difference is what the Australian media bothers to talk about.
As above, it's all about sponsorship. Kochie will be trying to line up a mega deal so a Chinese company can make headway in Australia, not the other way around. And Afl is following along.
Saw the interview with Ferguson the other day, for someone that lived in an Afl city and still didn't understand or care for the sport, how the hell is the Chinese market going to go for it. And briefly glanced at game, looked like a lot of empty seats. But if the Afl stupidly expanded into Western Sydney, then wait for the Shanghai Dragons as the next franchise.
"How long have you been asleep buddy? The NBL took a bigger game to China last year and got 30 million viewers. Melbourne United are in China now trying to sort a game. The NBL has done more in China than the AFL ever has the only difference is what the Australian media bothers to talk about."
Not an avid follower of the NBL but I never hear anything about the visits to China. Guess that's the difference between the AFL and NBLs hype machines.
That's because mainstream media here is controlled by the AFL and the NRL, the NBL is always fighting for its 5 minutes of air time but the football codes own it mate, that's why you don't see it they don't want you to see anything but football!
Oh, and sport-betting adds...............!
snooch
Years ago
The mainstream media is controlled by public interest. If you don't think there's more public interest in AFL and NRL than the NBL, you really need to get your head out of the sand.
More like the mainstream media direct public interest and socially engineer us.
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