LV
Years ago
Ticket Prices- Memberships vs Walk ups
After being a club member since 2001-02, I've decided not to renew. United hasn’t offered 7 game memberships, and I’m just not interested in attending more than that. But- I’ve now realised ticket prices are $$$$$$!!!
Memberships are quite cheap. For general admission, it works out at $15 a game (if you attend every match) and Bronze (Upper Sidelines) it’s under $20. That’s $185 or $229 for the 12 Hisense games.
But if I want to attend one game, I’m looking at around $35 (30 ish + 5ish booking fee) for the worst seats in the house- upper baselines, General Admission. Seats that you’d probably have to pay me to sit in. Compared to $15 a game on average for 12 games. If I want half decent seats ie Bronze, I’m looking at total cost of around $40. Compared to $19 a game for the membership. So obviously, even if you attend half the games, it’s financially worth it.
So basically, memberships are super cheap but game tickets are expensive- compared to other sports I attend like AFL & Big Bash. In the end, I’ll probably choose to watch most of the games on NBL.TV and just attend one or two blockbusters. (Technology makes it convenient, and there’s no need to commute into the city. My time is precious, just as my cash is....).
It got me thinking- Is this a good strategy by the club? Why/why not?
