Optus paid $189m Aus for three years of football broadcast in the middle of the night with ratings lower than the A-League (yes, you read that right) which only has 1/3 the games and is already getting more than double the funding from Fox the EPL is.
Let that sink in for a moment and do the maths.
The expectation is that the next A-League broadcast deal will be approximately 300m over the same 3 year period. It of course includes Socceroos friendlies, the FFA Cup games from the RD32 onwards and there is a rumour FFA might be able to sell the National Premioer Leagues Finals Series also (the 2nd tier). International club friendlies, the AFC Champions League and Asia/World Cup games are all out of scope as the FFA isnt entitled to any of that - beyond $250k sanctioning fees for each of the club friendlies played here.
Why pay so much for Australian football? Because it rates better than the EPL, is played in summer at prime time and 'over the top' broadcasters (Optus, BeIn, ESPN) can't get enough of it - putting massive pressure on Fox. Like they need any more of that right now.
EPL leaving Foxtel is terrific news for football.