Anonymous
Years ago
NBL's FTA deal with Nine Network
Nine deal gives basketball free-to-air bounce
The revitalised National Basketball League has secured another key element to its future with the Nine Network coming on board as the game's free-to-air broadcaster.
The announcement comes a month after Foxtel announced it would carry every NBL game live.
Larry Kestelman, the NBL’s executive director, said Nine’s decision to cover a game on Sunday afternoons was a vote of confidence in the future direction of the sport in Australia.
"Our agreement provides for coverage of our Sunday afternoon games throughout the season, as well as a number of finals, and has the built-in flexibility to allow for timeslot changes from next year when the Brisbane Bullets re-join the competition and the league continues to develop," Kestelman said.
The NBL will also receive promotional space right across Nine’s broadcast and digital platforms as part of the agreement.
Over recent weeks the league has made a number of sponsorship announcements and the confirmation of Nine as free-to-air broadcaster is expected to result in more commercial support.
Major sponsors now include Telstra, LK Group (Kestelman’s company), Chemist Warehouse, Fox Sports and Virgin Australia, while a number of second-tier sponsors have also come on board.
However, the league continues work to attract a naming rights sponsor .