I'm interested to see how this all pans out - if it does indeed eventuate at all. If it’s successful, it could truly invigorate the game in Australia and reduce the exodus of players to second-rate or third-rate European comps (Daryl Corletto to England for example). If it flops, it could be detrimental to basketball here and further weaken or even kill the NBL – a competition that is already on life support and has been for quite some time.
The CLB has given itself a start date of 2017, and what it doesn’t know at this stage is if the participating teams are new entities separate (and perhaps independent) of NBL teams, or simply the NBL club’s "winter team". This is something it needs to sort out quickly, because if it’s merely an NBL winter comp under a different name, I don’t see how this could be appealing to fans, sponsors, broadcasters and advertisers.
Does it aim to be a Free to Air or Pay-TV product? It’s a winter competition, so you can all but rule out seeing the games on the main channels of Seven and Nine. Channel Ten treated the NBL very shabbily for the last 4 years of its 5-year deal, and currently does the same to V8’s and F1 – two other competitions that “play” over the winter months on Fridays, Saturdays and Sundays. What about one of the secondary digital channels one might ask? There is no proven track record of sports televised nationally on digital channels rating strongly and operating successfully. OneHD didn’t last as a sports-only channel, and A-League on SBS2 failed dismally. Also, for example, there is no way Nine would put CLB on GEM on Friday evenings up against Friday Night Football. For now, you’d think Fox Sports would be the broadcaster mostly likely to come on board, but with the current AFL TV rights deal expiring after 2016, and the NRL’s deal a year later, the FTA landscape could very well change.
Touching on the point again of it being a winter comp, it would be going up against the might of the AFL and NRL. If we're totally honest, your average NBL fan is not a “basketball only” or “basketball first and foremost” sports lover. Their first love and main passion is usually one of the winter football codes. CLB shouldn’t expect shouldn’t expect rusted-on footy fans to drop all that for winter basketball, even if their games are being played in indoor comfort.
If CLB is trying to attract NBA fans who don’t support basketball locally, it needs a strong product (some former NBA players would help). If the competing teams are all wearing BBL-style pastel colours with names such as Sydney Stingers or Melbourne Marauders – forget it.
One hopes “Champions League Basketball” is just a working title and that they come up with something more original. It sounds generic and pathetic as “Melbourne United”.
I’d rather see the people at Basketball Australia, NBL and CLB work together for ONE strong basketball competition. I’m sure I’m not the only one.