"Set up 8-10 franchises like the Indian Premier League in big markets"
And where do we find these "big markets"?
NBL has struggled in the country's biggest city (although the Kings SEEM to be going ok now.)
The biggest basketball market (Melbourne) can't get their act together to support their team (or teams)
and Brisbane (the subject of this thread) IS the 3rd largest market in Australia.
There was a thread earlier about why the Wildcats have been successful, and one of the factors is that the people of Perth are exceptional in their support for the Cats. We don't bitch and moan about who owns the team, or about what suburb they play in, or demand our "own team" from the Eastern/Southern/Northern suburbs.
When entering the NSL, Perth Glory was a completely new construct. Every existing Soccer fan in Perth had their existing allegiances, to European teams and their local clubs (predominately ethnic in origin). Soccer in Perth (as elsewhere) was incredibly divided, yet fans put that aside to support THEIR Perth team.
I STILL support East Perth "Royals," as I have done for 40+ years, but in the AFL I support The Eagles.
I don't mind the idea of two NBL teams in Melbourne, but my point is that the people need to get behind them. If Perth can sell out the Arena, Melbourne should be able to sell out Rod Laver.
Maybe marketing and branding is the answer, but whatever the NBL needs to generate much greater crowd support. If they can't get that support in Brisbane, then the team will fail.