A. Bitoni Fan
Years ago
Context to the Perth basketball success story
It's been a hallmark of recent NBL seasons. Perth drawing truly remarkable crowds (relative to what is going on with the rest of the league), showing unparalleled professionalism from everything ranging from game night entertainment to social media presence and having a membership base more than double of what some teams could dream of achieving as a season high crowd.
As an outsider, I've often found myself wondering just what it was about that market that made it such an outlier as far as the popularity of the NBL relative to the rest of the country. Being between jobs over the past 6 months, I took the opportunity to travel the country a bit and spent a bit of time in Perth talking and researching the environment and industry over there to find out just what is driving the NBL phenomenon over there.
I'll illustrate my findings below, but part of the reason I post this here is to see what other opinions are out there regarding why Perth's NBL team is so popular.
1) The WA Sporting Landscape
Western Australians love their sport, and more importantly love a winner. That's one part of the equation - the Wildcats are an established brand name associated with success. With 6 championships under their belt, there is no competition with regards to success in other sporting clubs and particularly so in recent years, as the Eagles/Dockers/Glory/Force have flopped.
The other interesting part is what I like to call "the role model" element. An underrated part of what makes this current model of Wildcats so easy to support is that their Australian core (which was built back in the Rob Beveridge era) of Martin, Knight, Redhage, Wagstaff and more recently Jervis and U'U are known as clean cut, well behaved, professional men who act as great role models for young children. One of the things you can't tell from afar is that the Eagles' brand has been damaged from their string of poorly behaved players such as Ben Cousins, Daniel Kerr and more recently Murray Newman. It certainly doesn't help when a prominent player like Dean Cox writes in his book that there were several players under the influence of drugs during their most recent premiership success. Parents are finding the NBL more conducive to a family friendly environment because of this and you only need to visit "The Jungle" once to see how popular it is with the kids, not to mention the face painting and carnival-like activities that are at the Arena.
2) Weather
Spend a bit of time in Perth during summer and you will realise how oppressive the dry heat can be, with days in excess of 40 degrees the norm. Basketball has traditionally been a winter sport, but comes into its own in summer by providing a cooler, "under the roof" alternative for entertainment. People are also becoming more educated regarding the dangers of UV rays, which also helps to shape decisions about how one spends their afternoon/leisure hours. The hot Perth summers provides an advantage for Wildcats ticket sellers over their Eastern States counterparts.
3) Mining Boom
This one probably needs little introduction, as it has been well-documented how the WA economy has been underpinned in recent times by substantial resources projects (both in iron ore and LNG) and the flow on effects this has had to disposable income of WA families. Make no mistake, the Wildcats ticket prices are not cheap, yet fans still regularly fill every seat in the Arena with their fistfuls of disposable cash. It will be interesting to see how prices are changed (if at all) in coming years, with plenty of anecdotal evidence about regarding the slowdown in the resources sector.
4) Wealth / Power
This one is slightly controversial. It is a well known fact that Wildcats boss Nick Marvin is also the NBL boss - providing a potential conflict of interest. There has been much conjecture about rules being bent in favour of Perth, allowing them to construct a mighty roster that breeds continual success and provides non-stop entertainment. It did not stop in the recent off-season, with allegations that Drake U'U and Earnest Ross were signed to bench roles with the Cats using "loop hopes" in the points cap infrastructure and taking the Wildcats' tally of American-born players to an astounding 5.
Above Marvin sits Jack Bendat, who boasts a net worth allegedly approaching a billion dollars. Bendat's financial weight has allowed the Cats to provide great facilities and amenities to players and staff alike, assisting them to attract the best talent, including current NBA star James Ennis and most recently College Final 4 championship star DeAndre Daniels.
Lack of Alternative
Since moving to the Arena (in Perth's CBD), the Wildcats have scheduled as many Friday night fixtures as possible to cash in on the "weekend" factor. Many have often commented that Perth is a "boring" city with little alternatives when it comes to nightlife - the Wildcats have made the most of this by providing a feature entertainment offering on a Friday night in the CBD.
I'd be interested to see what other reasons others (particularly those in the Perth market) have regarding why Perth is such a popular NBL city relative to other cities in Australia.