@Sitiveni, you have said this...
.... 'I love the NBL and I subscribe to NBLTV, but facts are the facts. some NBL games have had less then 50k viewers. Come from a business perspective and ten wont throw money at something that doesn't rate and therefor they get bugger all advertising dollars from.'
I also love the NBL, however it appears 10 does not share our sentiment. Business is run in many ways, the business of advertising and media has inherent risks just like any other form of business.
What comes first, in this instance though, is it that the network finds a product they want to sell with little to no effort, or do they put some money and effort into something with potential to make it work?
It isn't as black and white as you have suggested by throwing in a statistic like (less than 50k viewers), the A-League is an example, yes they did their own huge restructure and changed their product, but the media machine got behind that sport and here they are today, near the top of the pile.
My point is that the media networks can't just say they will only support the NBL once it is a great product, they have to be part of the solution, not the problem mate...