Didn't see And1 on the jersey. Anyone know what's up with that?

You should probably link to the photo so people can see what you're talking about.

I don't rate them. Think they look far too busy and de-emphasise the team name.

Geez, they're locking in the Sponsors as well

The uniform was always going to be pretty bland IMO. You can't do too much with Navy and white. Look at Carlton.

Probably need to get the Eureka Flag in there somewhere seeing as though it's a Melbourne team. Then they can be sponsored by the BLF and chant: "the ballers, united, we'll never be defeated"

"We wanted it to be simple, clean and bold," Crivelli said.

the name change is/was a joke.

But man, have they made some killer moves since then.

Organising a high quality team and getting good sponsors on board.

Surely, even the die hard Melb Tigers fans would be lured by it all. I know I would. If I lived in Melbourne, I wouldn't hesitate to go out and watch a team like that play week in week out.

The best thing about the jersey is they made the design clean and didn't just through on bumper sticker logos wherever they fit.

It is really a nice clean simple finish.

*^throw

look good - but think team name should be more prominant and maybe more obviouly navy blue instead of nearly black

The number with the diamond around it reminds me of a Give Way sign.

@Macdub - it's a shame they never put this sort of effort into developing the tigers. It really makes it all the more insulting to Tigers fans.

I like it.

Re-branding aside they are definitely making alot of good moves to promote the club.

If all clubs could put this much effort into promotion the league would be in a better place.

Public uniform reveals and the associated media bolsted by having public figures present wouldn't have cost them anything more than organising it.

The round-edged diamond doesn't do anything for me.

If those locations are what it takes to get and keep sponsors, well you do what you have to do. I'd be a bit worried about the "Melbourne" being tucked into shorter player's shorts though. You can just tell that some wag will have a go at the "UTD" being the first part to disappear (get tucked in). As a player its the last thing you want to be thinking about.

I think the 36ers had a past singlet where branding or information ended up tucked into the shorts. Jersey designers really need to consider that.

Don't like them trying to monopolise the basketball community booking out any potential for a 2nd Melbourne team in a city that could support 2 teams... Completely inappropriate for Basketball Victoria Metro and Country to be getting in to bed with a single team in the NBL… But I guess with millionaire backing they may think………….

Would this relationship be against competition laws for a business monopolising the market unfairly… Be careful if a 2nd millionaire wants to start up a club with some serious business savvy… It may bite you back...

Adelaide 36ers is a GREAT name !

I am not bias as I wasn't a Tigers supporter, however bad the demise of them was, but I will give my 2 cents worth on this uniform for the OP.

1. Colours are great, love the simple and clean look too.

2. Logo is very average at best, does absolutely nothing for me and actually looks quite ridiculour IMHO.

3. I have a man crush on the model, he looks a decent fella' doesn't he girls???

4. Placement of sponsor logos and number needs to be adjusted I think, just doesn't work with the Melbourne name and logo as it is, however the uniform overall will work with a few tweaks...

Aaaahhh, bugger the spell check, should read ...ridiculous...

Final comment, the name United is just a balls up IMO, it doesn't work with basketball and Melbourne is a long name that may work if placed around something (like a basketball), but long and straight like it is, nope doesn't work for me sorry just being honest!

A basketball franchise name should be snappy, to the point, have some meaning and be obviously hoops savvy, like the Tigers was, like the 36'rs is and others in the NBL, NBA etc... are.

What is a 'united' anyway?

the cut of the uniform is actually quite nice, its just bad placement for the Team Name. Because that now gets lost near the waist line. While the sponsor's name is more dominant.

Am I the only one who see a grey uniform, not navy blue? It looks horrible to me and I agree that the team name shouldn't look like an afterthought down near the shorts!

I've not seen what the club has been doing marketing-wise, but with a name and uniform like that, I'm bloody glad I'm not a Tigers or Melbourne fan!

LOL @ the union chant Jack!

Bear I think you are right it is ridiculour! Don't like the colour as it is a little bland. But that allows the white to shine?? Too dark and not enough blue?? Should have more use of the shorts as branding, as they need to be tucked in, you lose the bottom 1/3 of the singlet.

It looks grey not navy

The diamond lining makes it look like he has a stiffy.

Can't wait to see the Mascot ????????

A little bit of old Vctoria Titans and Carlton Blues. It is a typical Victorian navy blues.I think it pretty good.

"its just bad placement for the Team Name. Because that now gets lost near the waist line. While the sponsor's name is more dominant."

The dollar is mightier than the name, that's been made clear in recent times!

Singlet.

Buy one and you'll see

'AND1' really, I would never have known, thanks anon. For them not to have some more recognition is unusual!