LC
Years ago

BA sign deal with Virgin Australia

Hot on the heals of signing Airbnb as a sponsor of the Australian men, BA has announced the signing of Virgin Australia who will cover both Boomers and Opals, and provide all travel to and from 2014 Word Cup campaigns. It is a 2-year deal.

Virgin Australia becomes major sponsor of Opals and Boomers

This also sounds interesting:

"Basketball fans will also be able to track the Boomers' and Opals’ World Cup and Championships journey through exclusive, behind-the-scenes digital content across both tournaments powered by Virgin Australia."

Good work BA.

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Ricey
Years ago

AirBnB as a national sponsor. Still can't take that seriously

Reply #486432 | Report this post

Anonymous
Years ago

Let's hope it's the same deal for both boomers and opals and not like qantas where boomers went first class opal went economy........though the opals did bring home a medal

Reply #486440 | Report this post

BJF
Years ago

^ we are digging this up again? Well covered off as to why that happened.

Reply #486445 | Report this post

AussiePride
Years ago

Anonymous Post #440

I suppose you will also be disappointed if the Opals can't take all their children along for free with this deal!

Reply #486457 | Report this post

MRT
Years ago

BJF why did it happen not quite up to the news on that one thnx

Reply #486471 | Report this post

Anonymous
Years ago

Actually no I don't agree with BA or anyone else having to pay for any players children or family, but I do believe that boomers and opals should be treated equally in all areas

Reply #486485 | Report this post

Isaac
Years ago

Wasn't it something about the Opals electing to fly cheaper so they could fit in more pre-tournament warm-up games? Or having a fixed overall budget and deciding to prioritise other things?

I quite like Airbnb as a sponsor. Young, relevant worldwide as opposed to some of the past sponsors which are less so. Powerhouse of a company too.

Reply #486492 | Report this post

Anonymous
Years ago

Opals didn't 'elect' to do anything of the sort sorry

Reply #486499 | Report this post

MACDUB
Years ago

No brainer for VA. Planes are always going to Europe with a lot of capacity in business class.

The plane has got to go anyway so getting the Boomers and Opals flights is virtually no cost to them. And in return they get very good advertising space at the WC of the world's second biggest team sport.

Can't work out why airlines haven't largely got behind NBL teams. As mentioned above the planes have to go anyway.

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Anonymous
Years ago

Isaac is 100% correct. The Opals spent the pre season in Europe and flew cattle class by choice. Their priority was better hotels before the Olympics and some basketball games too.

Reply #486535 | Report this post

phillip
Years ago

So does BA get money from Virgin or just free transport for national teams?

How far do they go to promote virgin?

Reply #486587 | Report this post

Camel 31
Years ago

economy-more money for other things and everyone worked really hard, even the players

Reply #486630 | Report this post

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BA sign deal with Virgin Australia

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