I like it.

Anybody like to put a figure on what that cost?

A crumpled up ribbon in the shape of Australia, that is.

I like it.

"Anybody like to put a figure on what that cost?"

After considering this I'll probably like it a whole lot less.

To do the research and design it etc probably somewhere in the viscinity of 40k from previous experience. I agree it looks like a piece of ribbon to me.

Looks like an athletics track - does this show where the AIS focus will be?

I like it.

I like the Letters ......

Keep in mind, as that is the finished product, which was signed off by the AIS, the designer(s) would have spent a lot of time with research and concepts. That is where a lot of the costs would come from. Then even more money goes into replacing the old logo with this one on signs, stationery etc...

Quite often the client picks the worst version out of all concepts presented to it, so don't blame the designers!

I don't particularly like the logo. I think the size of the font is too big and the font doesn't suit the letters 'AIS'. It kind of looks a bit rushed and not very original or unique. Plus the drop shadow and vignette in the ribbon/race track/map of Australia whatever it is/ kind of gives the impression of trying to 'polish a turd' (industry slang).

9 stripes = 9 lanes in an Olympic running track ?

I like it.
Though I wish there was more gold in it, and less bronze ;)

Is it just me or is it a bit Commonwealth Bank'ish...?

there isn't a logo that exists to appeal to every punter..

personally I like it..

50% won't

"Where's Tassie?", I hear you ask? All playing for Vic Metro

reported today that it cost close to 500k to develop.

"Where's Tassie?", I hear you ask? All playing for Vic Metro - Best comment i have read so far on Hoops hahahahahaha

Logo cost = $500,000 in total according to article in The Age!

I thought 40k was alot but $500k WOW!!!! Could of gone to the newsagents and bought some ribbon.....

A lot of people really don't understand how much it costs to re-brand a company especially one as large as the AIS. The $500K would include all printing and installation costs, and to replace everything that had the old logo with the new one such as signs, billboards, marketing collateral, advertising etc...

The logo design, regardless what you think of it, is irrelevant as that would only be a small % of the overall cost.

Wildcats fan, the article I read actually said nearly 500k in development costs, not implementation. The journo might have it wrong...

Its possible. I would have thought that cost is for the whole overhaul. $500K is a lot for just the development. However looking at some major companies the logo cost alone is in a similar price range.

http://stocklogos.com/topic/famous-logo-designs-and-how-much-did-they-cost

These say just logos only, but it might imply their entire rebranding process.

i think the colour scheme that iv seen which will be a really ugly dark blue and yellow, not embroided emblem. the shirt looks like a cheap knock off shirt that will tear or fade after 2 washes, couldn't wear that colour combo in public without looking like a tosser or commonwealth bank worker. shouldve made the colour scheme gold,white and black to go with the new logo