Think Silver is $27.50 even. Back rows can be $10-15 rather than $5. Other poorer seats should be under $25. Maybe a discount if you buy a walk-up while wearing a blue Sixers tee. Base tickets are too expensive right now - higher than United.

Kings are offering 2 for 1s on shopping dockets.. times are tough

Two-for-ones are really clever if you do them on some of the more expensive tickets and they require rego so you can get that person on your mailing list.

The Tigers did two-for-one Gold tickets last season at Hisense but were still effectively selling each ticket for about $20. Much better than giving loads of tickets away.

Felt the same re: Breakers tickets.

Pre-season games against that CBA team were a like $25 at their cheapest.

To put that in contrast, I went to the Cheifs vs. Brumbies Super Rugby Grand Final in Hamilton for $27.50. (It was standing, but still!)

I would like seeing a bronze section in the top half of silver or something. $10 a ticket. And also get the basket ends fuller by dropping to $10.

Tickets across all venues are generally too expensive. I don't care if you're the wildcats and packing your stadium out most nights, but everyone else needs to take a look at what they are charging.

25 bucks for preseason tickets in NZ is veeeeery expensive, especially when you adjust for the different consumer price index.

The league needs to gain a sense of self awareness that has been so sorely lacking for so long. You are going to run at a loss anyway if you are most teams. Every penny you pinch by trying to bump a ticket price up or skimp on a roster spot is a short-term gain, long-term pain manoeuvre.

What I think clubs with lots of empty seats should actually do is sell memberships a lot cheaper, rather than reduce single game tickets.

Make buying a membership a no-brainer because you save money, and have a variety that suit the hard-core fans and the casual.

They are then more likely to come to more games, spend more on merch/food etc, and possibly bring people with them especially if you make it easy to buy additional tickets.

Further to that, at games have the prices clearly marked and next to the sellers booth have a membership stall selling 3, 7 and 14-game memberships at the much better rate (eg $55 for three games rather than $27 for a single game ticket).

Then enable local associations to sell memberships from their stadium and take a small percentage. The assoc that sells the most (as a percentage to their overall membership) gets a prize like a full-day caching clinic with the Sixers and a pre-season game which is actually treated as an all-star type contest to put a show on for the club.

Yeah if the cheapest is $25, thats just too expensive. Hard to expand a fan base when people would have to pay so much to 'check it out'. No way I would go to a reds game to check it out or tag along with mates who may already be fans for that price!

There's so many things that could be done.

As I said in another thread, although it was more specifically what the Crocs could do to improve their pathetic turnouts, there are so many things that can be done. To rehash a few:

Defence personnel all get 2 for 1s.

Have a student night one or two games a year like they do in the NBA where uni students get 2 for 1s in a certain section. This is the exact demographic the league needs to be targeting: young, early adopters who consume lots of merchandise, snacks and beer. On those nights, organise a bus route direct from campus to the stadium.

Donate a section to charity for a whole season. They sell the tickets and that charity gets to keep all the $$$. There are whole sections empty at Townsville's home games. It's not something you would do forever but why not get creative and give it a go for a season? The karma wouldn't hurt a league that is desperate for some divine intervention.

Major sponsor is McDonald's at Townsville, for example. If you work there you get 2 for 1s to every game. Applies to every struggling franchise's major sponsor.

The problem is that most franchises are so shortsighted they don't understand that people who are getting in for free or discount still buy expensive merchandise, drinks, snacks, etc. as well as they will come back and buy full priced tickets if they enjoy the experience.

That's just scratching the surface. Marketing is so poor at pretty much every franchise except for Perth, they just don't understand how you sell stuff.

It's like every CEO just thinks..."if I jack up the prices, and give away no free tickets, it will maximise our profits, right? Meanwhile, if we spend as little as possible on the on-court product, it will keep our overheads low. I'm a genius!"

Everything has been said that is needed, but to put it far more clearly for those who don't get it. Parkway Drive sell tickets to shows at about $10-15 at times, they pack out thousands to shows but don't really make money sometimes on the performance few, but they walk away with tens of thousands in merchandise.

Your metalcore analogy is correct. The point is that they will build towards charging more when they become a bigger product, and in the meantime they are still viable because metalcore kids, like basketball fans, love merch.

Lowering prices mid season will not work because all the season ticket holders will be pissed off.

deano - what a timid arguement.

I'm a season ticket holder, I want the place full and viable.

I'm sick of seeing the same people there over the last ten years. Let's get some excitment back in the place.

This point has been made may times before. In Perth you can buy what they call a "Nickel" ticket for $15 an adult an $5 per child (5-16 years). I would say these tickets would be in the rafters of the stand way out the back. Their "Bronze" is about the price of our Silver.
I don't think Sixers ticketholders would be upset if the back corners were $10-$15 a ticket. As season ticket holder I pay premium to get the seat I want and to get the finals tickets (if we ever get to play them again) in the same seat.
Would like to see the place full and the only way to do that is to entice with cheap seats.

paul, agree completely regarding affiliate sales. Give me a cut and I would push NBL ticket sales and so might district clubs.

The fact of the matter is however, Perth have a demand for the good seats, and people willing to sit in the nosebleeds. If the 36ers where packing out then they could justify higher prices, but they don't and can't at the moment. Selling 1000-2000 tickets in the upper decks of the arena = revenue they don't have, and will help create a demand. If people are hearing that the games are getting almost sold out, and not with falsified numbers and they can see it on TV, then they will start to come more and guess what, they will pay for the more expensive seats due to the fact the cheap ones are all gone. All of this creates a huge word of mouth effect and will carry over to the following season where you have more season tickets purchased, and can then lower the number of cheap tickets as the demand will be in place.