This blows my mind Isaac, I just don't understand why they aren't doing anything, I would love to get an answer from the NBL why it's not happening.

Issac i agree 100%, NBL should pay ATF and become an internet partner same as ESPN/NBA.

How or why the NBL isnt marketing like this is beyond me.

Quick fire, exciting highlights are the perfect hook for social media or snap shot coverage on TV.

It's pathetic. Also their website is next to useless if you are on a mobile or tablet. They have stepped up their wordcount in terms of new content but there is no video to be found. This is 2013.

I think you'll find there is a good reason for it, linked with the de-merger. It's not that they don't want to. Hopefully some progress coming.

So, red tape is getting in the way is it...?

We will wait patiently and in the time being enjoy what little we can!

Maybe they'll sort it out just in time for the finals when AFL and NRL take the 3 paragraphs in every paper away from the NBL, and have their online platforms circulating like wild fire.

Once again the Wildcats showing the league how it's done:

http://www.youtube.com/user/perthwildcats82

Game Highlights, Press Conferences, Funny Clips, and the one I am most impressed with from this season : Rapid Replays, these are uploaded DURING the game, very NBA-esque.

They're leaving it up to the teams, which is not the way it should be.

To their credit, though, WildcatsTV account on youtube had replays (not the best quality but something at least) of the plays up within minutes!

It's weird, I click on their #BringIt moment segment, and it links to their Youtube page, but when I go to more videos, that video isn't listed.

http://www.youtube.com/watch?v=zSybEylQM3E

Please Paul, enough with the same excuses, over and over again. Simple bloody highlights mate, not rocket science involving contracts. Get the NBL to hire my 15 year old next door neighbour, he is a guru with these things and if I gave him $50 bucks he would come up with something that would blow your mind.

Could not agree more Isaac, league definitely needs to lift its game when it comes to video content!

I don't know how you can blame the de-merger when this sort of stuff wasn't done under BA's control anyway. It's not like the NBL is stealing BA's intellectual property.

paul, can you hint at more? Are they not legally allowed to use Perform/game footage?

If they don't have staff to do it, pay a contractor. That's no excuse. If teams can (legally?) do it, why can't the league?

I checked the other day and the "live stats problem fixed by round 2" message had changed to "fixed by round 3" - that website and its integration with stats has just got worse by the year. So much focus on everything but the detail everyone wants.


Like any sane person, I find the "Make ATF the NBL CEO!!1!" stuff silly, but here's an easy case where Nat is already doing it, doing it well enough and could be paid to do it with full NBL branding in place of ATF's. And alternatively, it's an easy thing to outsource to any hopeful with a computer and internet access.

Meanwhile, the 36ers are putting effort into Wayback Wednesday, Game On with Gibbo and whatever else, but no actual game highlights of the current season. Historical context and life off court are great, don't get me wrong, but surely the priority is showing your actual, current product to fans and potential fans?

There's nothing I have wanted more than the NBL to market themselves right, and social media is a great one for basketball. The NBL have a new digital manager who is chomping at the bit to make this happen, it's just going to take a little time because of unfortunate factors.

As they have said all along, the big improvements will start next season, we should treat anything this year as a bonus, even though it is easy to impatient when this stuff seems so simple, I know I am.

I'm all for understanding that things won't be perfect straight away Paul, but you have to agree that there's plenty that CAN be done now, if not video due to some stupid legal technicality, then other stuff to get the brand out there and make the most of it... We've had to rely on a talk-back hack to get some publicity out there due to the NBL having to defend itself... and really, it hasn't been the NBL, it's been the Tigers being proactive... it's all well and good for the NBL to tweet or facebook "we're under attack, come to games and prove them wrong!" but what are they doing to get more people to games? They should be jumping on this bit of out of the ordinary publicity and getting more NBL personalities out there talking up the NBL in other cities...

Being in Sydney I had no idea who Kevin Bartlett was (still don't really) but there are radio and tv people up here with exactly the same mentality that need to be educated as well, but I haven't seen or heard anything happening up here...

Sounds like Perform could be to blame for the inaction here. Or the NBL aren't making enough demands to get things the way they should be.

You wont get any argument from me.

This article touches on the sort of issue that's at play here:

http://botinagy.com/blog/nbl-site-not-nbls-fault/

I dont care if perform has control of the website.

If that happened in my line of work I would have our legal department immediately draft up a letter detailing the myriad reasons perform are not fulfilling the responsibilities of their contract, and give them 7 days to remedy the situation in full or else that portion of the contract will be taken off them and they can just handle nbl.tv.

that's assuming that the contract is not worded in a way that fucks the nbl over in any and every situation. Wouldnt surprise me...

Also...fiba live stats are great. The nbls ones suck. Just stick with fiba.

Bloody HELL paul, sort it out. this is entirely your FAULT!!

Yep, I definitely suck.

New hawks tv show looks good
http://goo.gl/gnmQit