For me the music is a big issue. For the sake of the game, and the 'product', let's keep music for the breaks and before the game and let the game be the show when it's on ... it is only 40 minutes, after all.
The exception [for me] is the occasional 'spike' to pick up on the emotion or reaction of the crowd ... and the music for them needs to be carefully selected.
It definitely helps if the person or people responsible have some feeling for the game and the music. For example, it is insulting - to the players and the crowd - to start playing triumphalist stuff when the home side gets a five-point run in the second quarter. That's fine, if you must, when the home side is 20 points up over a good opponent in the last few minutes, but way out of place early on. But the unrelenting barrage of noise is the big negative for me.
Let's have music complementing the game,not detracting from it and crushing the crowd under a relentless, over-powering barrage of noise [aural abuse?], particularly if we're going to get some basketball this year instead of recent seasons' wrestling/kick-boxing hybrid.
Really looking forward to seeing some ball played within the rules [& spirit] of the game, and maybe even hearing the crowd get involved, if we can keep the music out of the way!