Isaac
Years ago
How did you follow the NBA pre-internet?
I was thinking yesterday about what options were available to NBA fans before internet access became common. If a result wasn't shown on TV news or listed in the paper or mentioned on local radio, what could you do? Subscribe to a basketball magazine and wait a few days to hear more?
Many 30ish year olds will remember scorelines in the fine print digest of newspapers and that might give you some basic stats if you were lucky. And a highlights show in the morning on weekends. Was there anything else timely?
Today there are live streams, live-updating box scores, tweets from the crowd, highlights on YouTube and photos online as the game is played.
Such a huge change.
And it made me think about how younger fans likely follow the league. Are they watching stats or tweets or live streams? Or are a good percentage just turning to YouTube for highlights?
If the latter, how much has the NBL been missing the ball with such a poor video offering recently? Here's the NBL's YouTube channel - get ready to cry.
Their Plays of the Week playlist stopped in Round 7. And it wasn't the season just been, but back when Diamon Simpson played for Adelaide and Ron Dorsey for Melbourne. Their most recent in the Game Highlights playlist is Round 8 2011/12. The second video includes the Gold Coast Blaze.
In their main playlist, the most recent highlights video was Round 20. Before that, one in Round 16 and then a Round 14 before that.
The most consistent videos were It Goes Off by Gaze and Bernard. These do include discussion and game highlights but in a 25 minute video. I have never sat down to watch a 25 minute basketball video on YouTube in my life.
I will however watch Plays of the Round/Week/Day videos, NBA game highlights on YouTube or ESPN, NBA "Phantom" slow-mo videos, fan-captures of specific plays from TV, etc.
Failings in this area would be hurting support in the teen market, IMO.