PlaymakerMo
Years ago
Extra Incentives for NBA All-Star Game
Old article, but I stumbled upon this today:
http://www.nba.com/2012/news/features/steve_aschburner/02/25/all-star-game-preview/index.html
Essentially, losers receive the usual $25k, but instead of the usual $50k for the winners, they receive a cool $1mil each! How would this affect the brand of the NBA All-Star game?