Do you guys realise how many sports there are at the Olympics? At any given moment there's probably a dozen different events taking place so for every group of sports fans that's happy with the coverage there's fans of 11 other sports wishing they were showing something else.
I thought their coverage of the Boomers opener against Brasil was great, virtually the whole second half, but that's because it's mid morning UK time and there's not much competition. The GB game was during prime time for all the other sports and the Boomers got bumped (would have been nice to show at least some coverage though).
I'm happy to stand corrected but I'm pretty sure Nine is not allowed to show different sports on their 2 channels per the terms of their agreement?
Bottom line, it's an impossible task trying to please everyone and I reckon Nine is doing a decent job. As others have said, there are plenty of workarounds (online streams, Foxtel, your mate's Foxtel etc) if you're that upset by it.