The reason football gets more money than soccer is because it has a more stable organisation running it with members who have a proven track record of business success. When your organisation is being run by the man who set up Westfield, you know you're on a good wicket. 10 or so years ago, basketball had everything at its feet in Australia. Then one year if I remember correctly, they slashed the salary cap by a long way (might have been over 500k), introduced the point system and ultimately the league spiralled downhill into something that a lot of sporting fans in Australia deem irrelevant. The NSL 10 years ago was a joke. But the difference there was that the crowd numbers were low and the league has a whole wasn't anything special due to the clubs being ethnic based. When Lowy first joined the FFA, the first thing he wanted to stamp out of the sport was the ethnic problems with it. The establishment of the A-League has been a success in becoming a feeder league for young Australians to develop their skills before attracting moves overseas to bigger European clubs. Then you consider the success the Socceroos had with world cup qualifying, the FFA moving into the AFC and it's clear that soccer is on the up in Australia.
The problem is that you can't say the same about basketball. The main problem with basketball in Australia is that for so many years the administrators would shoot themselves in the foot and find many ways to ruin the NBL. They have to go back to what they were doing 10-15 years ago when the league was running well, analyse what they were doing right back then, and use that as a marketing blueprint to attract fans back to the game. The fans were there 10-15 years ago, but not as many are now. It's untapped potential that BA have to go into if they are ever going to be taken seriously in Australian sport again.
As for the NBA Finals, it was over after game 4.