I thought it was a joke from a blogger when I first saw it.

Yep, its a stinker. Just when you thought the Tiger's logo's couldn't get any worse, they produce this rubbish.

It looks like something done by a kid.

Perhaps one of the owners kids?

What do you expect when they are run by Dodo's!

Really, really bad logo. Arguably the worst sports team logo in the country right now, including semi-professional and amateur leagues!

Reminds me of a CBA (China) logo.. I think it's good that they are trying to change it up. But maybe do something different.

Comp 1: Create 5 logos let the fans decide on the best one

or

Comp 2: Get fans to make their own, submit it to the Tigers HQ (Tigers have the right to modify for naming sponsors etc) & they pick the best one, winner gets 2 season tickets + jerseys etc

what's wrong with it? it seems to be one friendly and easy going tiger? the type of colour wave that might just be appealing to a 5yo kid

Looks like it was drawn in microsoft paint by someone with no talent

That's horrible!
Can someone post the old one so we can see the difference...

Surely this had to go through an approval process with the NBL?

I think it is a great logo.....for the 1970's. What a joke!!!!

Wow, I hope they didn't pay a graphic designer for this! The local junior clubs have better logos! This does not look like the logo of a professional sports team. Just terrible.

They couldn't be serious.

wow.. horrible

It didn't make me leap in the air due its awesomeness but I didn't recoil in horror from it either. I doubt a logo could make me do or feel anything. It’s a logo.

Microsoft called and they want Arial back

We're already complaining about all other things Tigers in other threads. ;)

Anon,

Logos play a huge part of a teams identity, something fans can and should be proud to represent.

Compare the Tigers new logo to the last NBL team to launch a new one - Wollongong.

https://www.facebook.com/media/set/?set=a.152434681498946.39345.151106421631772&type=3

Not hard to see who placed importance of getting a modern look.

it's really more than just being about a bad logo. Not enough clubs in this competition are willing to portray themselves with a professional brand or 'team image'. A solid logo and team design reflects massively on the clubs greater image. It actually shows that they don't really care about their image at all.

Why do you think the NBA & NCAA does so well and people want to buy their gear! the NBL could do it too, and therefor generate greater merchandise sales and would create greater awareness of the league. I would happily buy team gear if it looked good.

Yes, you can argue that the NBA has stupid amounts of money to throw around and get good results, but it wouldn't be hard to hit up a top Australian designer and get a similar result. It just frustrates me that there seems to be no real pride in team identity. You get what you pay for...

Really, folks......!

So many tiger logos on the net, used by so many sports! And some look really cool, vicious, powerful, strong and dangerous.... Just like a.... Tiger!

This one looks like one of those soft toys you buy at the fair, rip the head off the body and stick it on a stick, maybe to be used at a carnical....?

Neckmenute, I thinks I may puke!

Carnival!

Well said Richard Jeffersons Plane and bog. I'm a graphic designer with over 10 years commercial experience, and this logo stinks!

It's worth the money investing in a proper marketing and branding campaign. A sign of a company that puts in a cheap effort is one that constantly needs to change it's look, which will cost more in the long run, not to mention nobody will buy its merchandise - so no money will be made from it. Not only does this logo suck, it will probably be scrapped in a couple of seasons anyway. I can't see this logo having a long lifetime, and I hope it gets revised before the season starts.

Apart from the poor font choice, pathetic tiger clipart image, and weak basketball image, it also has no brand recognition of past Tigers logos. Looks nothing like their old logos, hence no development, or reference to their past.

I'm a believer that a good logo should only be slightly modified if it needs to to keep with the times. History is important too. A lot of NBA teams are going back to their original logos as proof of this (Philadelphia, Golden State, Indiana etc...)

No, I don't think people make enough of a deal about things like this.

This is just the height of unprofessionalism.

It's not even a money thing, you could find a uni student studying graphic design to do it for free and it would be modern, world-class, and original.

This is garbage.

Then again, if you look a Dodo's tacky branding and market-presence it's not really a suprise...

Don't even need to use the NBA and their budgets to make a point - you could get decent results on a budget that wasn't unreasonable. Hell, views on no-spec work aside, you could use a crowdsourcing site and get better results; every underpaid, 19 year old Eastern European upcoming designer would jump at a chance to work on a sports team brand rather than yet another accountant.

Also, while you're continually paying to apply your brand, designing that initial logo/etc isn't something that needs to happen particularly often.

The 36ers logo is a bit emotionless (probably stems from "What is a 36er?!" [Yes, I do know, just making a point]), but at least you can see that it was designed by someone fairly competent.

Well said Wildcat Fan. That's what I've been saying about the Tigers all along. Go back to the logo from their most successful era, mid to late 90's, when they won their first two championships, and give us a modernised version of that logo. An modern look, with an ode to the success of the past. That would have been a much better way for a new ownership group to go.

turrrrrible

Good point Anon 547, this could just be a decoy tactic to divert attention from the Gleeson issue. Though that could be too clever from the Tigers to think of that. If this logo is for real and not a joke, I really hope they go back to the drawing board - it makes their previous logo look like a masterpiece, and thats saying something!

Mick, your definitely correct, it reeks of unprofessionalism and things like logo design should be taken more seriously (especially a small time niche sport like the NBL). The NBL needs to be proud of its product. It doesn't need to be the AFL or NBA to gloss its image up - a decent logo can make a big difference in improving the perception of the league.

This reminds me of when West Adelaide changed the Bearcat on it's logo in the 90's and the Bearcat looked like it had sat on something sharp and accidentally shit itself.

Can't believe u all hate it so much - OH i get it Ballinger is now a Tiger!! U lost your captain!!

LOL @ microsoft want Arial back

So gay tigers
Let's Go SIXERS

I must be the only person here who likes it for its retro simplicity. Although I'm sure a better logo could easily be produced.

Change is generally made for the better so why would you change to that? Can't see the point.

http://cdn5.fotosearch.com/bthumb/TBZ/TBZ234/Tiger030.jpg

Angry face tiger much better and more to the point of representing aggression in your game. Hope the link works.

I like this one too.

http://cdn6.fotosearch.com/bthumb/TBZ/TBZ234/Tiger036.jpg

They shoul go back to the one from the 90's
They should also go back to the 90 uniform as that looked great during heritage round when they played the sixers

this is what a professional sports club in Australia produces?

Ha ha. Nice truck DJ! Where can I get one of those!

Looking at those, they've never really had a eye catching logo.

I agree with the comment about bringing back the retro uniforms, they were instantly identifiable as Melbourne Tigers.

I think that would have been the smartest move from the new owners.

Bring back the retro uniforms, and bring back a retro, but modernised version of the first logo (on the truck above). As I said in an earlier post, make it about a fresh start with new ownership, but with an ode to the past successes and championships.

And1 have to design the jerseys, teams submit their logos and wishes for design. Which is why you see a common design amongst all NBL jerseys. I'd love to see a retro Hawks, Crocs, Tigers or Wildcats jersey.

The original logo (the one on the truck) is the best one they've had. Has a bit of Seattle Sonics about it with the city skyline and still incorporates a tiger (in the font) I'd like to see them bring a more modern version of that one.

NBL Trucks for all teams in the early 90's I believe - ebay or http://www.vectis.co.uk/Page/ViewAuctionLots.aspx?AuctionId=57&DayNo=1&Section=1030&Start=80

I have a couple of them, there were also little cars/vans

As for the Logo believe that they were looking to introduce a basketball into the logo to try and get some recognition away from Richmond Tigers who have a pretty strong brand.

From memory the Tigers have NEVER had their logo feature predominately on their uniforms like other teams, they go with the TIGERS in a large font as far as I can remember and often Melbourne above in smaller font?
On that basis I don't mind any of the above logos except the newest one which is appalling.

As far as uniform they need to get back to the claw, scratch markings - so many other options in regards to tiger, tigers and red and yellow they could look at.

The retro jerseys were really fun. Not only fun, they were really unique, with some designs (like the Tigers with the yellow sashes) you wouldn't see anywhere else in the world.

DJ, the Tigers used the font and text style from that original (truck) logo on their uniforms, and when they switched from the sashes to the predominately red uniforms with the claw and scratches (mid 90's) they included the full logo on their shorts.

DJ - by the way, how do you post photos in here?

Apparently the tigers have left north Melb and are now based at sandringham. New logo, new base and new coach??? Doesnt Anstey live down that way?

These days all NBL uniforms are the same basic design. Just different colours and team/sponsor logos. Same applies for the WNBL. Just like all the websites are the same basic design.

Gotta love bloggers who don't see the jokes. Pretty sure gazza was being tongue in cheek. I do ask though what's with shift in training venue? It seems the set up in north Melb was pretty sweet. Access to afl training facilities etc. maybe a cost issue?
Has the club made a statement on this change yet?

Yeah, Tigers have gotten the boot from Arden Street, and are now headed back down to Sandringham. They never should have left their great Boundary Road headquarters in North Melbourne. They've been nomads ever since. Started in Waverley, went down to Sandy, moved to Arden Street for a couple fo years, back down to Sandringham. Through in a few sessions at MSAC when they couldn't get their regular venue. It's not really what should be happening at the elite level.

Anstey great work new logo new training venue next tigers will be in the dodo' s coloures

Reminds me of the Bearcat we used to have on our 90's jackets that looked like it was crapping itself!!!

Phil, i think there is nothing wrong with simple designs for basketball. Take a look at the NBA, their singlets are classical, simple and not over the top with few colours and really identify teams individually.

Do you recall the Slingers (NBL), OMG what a horrible strip, no wonder no one liked them...

Here's an idea, Tigers go with a simple red strip with yellow trimming and a slight edge with a black then look at reverse colours for away games in a simple black with red and yellow trim or yellow with black and red trim!

Get rid of all the fancy stuff, they look like zebras on the court and it can be a headache watching them play...

Crocs could go similar to the Bucks, simple and classic with CROCS on the front, anyone think this would make it better to watch NBL games.....?

I agree that it is one of the worst logos I have seen in a while. Looks like it belongs in the 1980s.

The crowd at 99designs would come up with a better logo.

Ok - as a designer I am appalled by the new logo. Really loved the last one... anyway enough talk and a little more action - this is what I came up with. Not quite perfected yet...

http://www.facebook.com/photo.php?fbid=462652143758677&set=a.323196751037551.84138.175467172477177&type=1&theater

What do you think?