I still love this amazing thinking that 48 minutes = more entertainment or that 48 minutes will help a decision maker decide to come to a game.
"Shit, I am not going to the NBL anymore, because the game used to be over by 10pm and now its done by 930 - not good enough!"
Entertainment is relative. As the game started in Adelaide someone posted on one of the threads here about how lame the night felt, music was poor etc.
That is commentary on the entertainment, on the game night package. It had nothing to do with the length of the game.
You can run a great game night around either format of the game. But having one more timeout (yep, that's all you get extra in the 48 minute game) which the coach may not even use, hardly qualifies as "better entertainment".
As for on court, you will get good and bad games, whatever the length. You will get great dunks in a 40 minute game, and you will get shit, turnover fuelled rubbish in a 48 minute game. There is no formula that says one will be better because it is longer. Take Friday night - people were saying what a great game it was between Sydney and Melbourne - mainly for the Tiger's comeback, guess what, it happened within 40 minutes.
I understand people like the 48 minute game. But stop trying to justifying it being reintroduced on the basis of "entertainment".