Trevor - he has intimated numerous times - mainly via his retweets, that the league management is crap and makes no efforts to get coverage with the underlying tone being that the NBL sucks. Unfortunately its not as easy as just saying 'do more marketing' where does the money come from to pay for this marketing?
Yes I agree its great to see his passion and love of social media to raise the profile but I feel there needs to be a more focussed effort in conjunction with both his club and the NBL as a whole. It would be interesting if the Tigers as a club already had a cheersquad organised for the coming season and now Mills has promoted and recruited his own 'Army' thus relegating any efforts by the Tigers thus far to the scrap heap? And pray tell what happens when the NBA lockout ends and he goes back to Portland, will all these 'fans' who have openly said they have never had an interest in the NBL to date but want to be involved in Mills' cheersquad still come out to the games or will they walk away again once their chance to be involved with an NBA player is gone?
Also comments yesterday about how noone knows about the pre season blitz, surely rather than talk down to the league for a lack of coverage he could have simply used his twitter profile to promote the tournament? Or if he was desparate to have a dig at someone maybe turn his attention to the myriad of media outlets who profess to be all about sport but hadnt given the tournament a single piece of coverage.