$100K PER GAME?!?
There's obviously no way that's happening under any normal arrangement.
Assuming we're talking about a whole season here, then there's two things - making it work within the actual season, and then what longer term benefit you might see from it.
I would think that means there are only three teams that stand even a remote chance - Sydney, Perth, Melbourne. Adelaide and Gold Coast could be included if those figures were perhaps half that, but not at that level.
Perth have an owner who could afford to 'donate' to the cause. But it would be a donation. None of it would be recoverable. And it would be hard to see a longer term advantage. If Bogut were there for a season at $100K+ a game, they would sell out every night and would surely see an increase in sponsorship. But in neither case would it be super-significant. They've only got a few hundred to thousand or so seats to 'grow' into, and with sponsorship, even with the national exposure, there's a cap on it.
And even if that growth holds beyond that one 'cool season where we had the NBA gun', it's not a big enough lift. So the owner could drop $2m+ into Bogut for a small % increase, or he could drop a third of that into a very strong promotional push or other improvements that would deliver roughly the same in-season and longer term result.
Sydney have the best ability to 'naturally' pull it off. They've got a full 6,000 seats of 'growth' sitting there ready and waiting. That alone could generate around an extra $90K per game - almost there on it's own. Throw in the increased sponsorship dollars available in the Sydney market (and some good or clever deals to be done are still sitting on the table - e.g. Sydney don't yet have a naming rights sponsor) as well as the ability to pick up bits here and there via things like media opportunities, and there's a realistic chance that they could pull it off.
Sydney would *spend* the most on it too, which has to be factored in, but they would because they are also the team best positioned to make something of it longer term. As was mentioned by someone above, they're the only team with the ability to leap from an average of 4K last season to an average of 10K this season, and then if they play it right, settling it down to 7K next season. That would be a stellar result. So that large gap that exists for Perth ($2m on Bogut or a third of that for likely similar results) is significantly narrowed in Sydney's case. An opportunity like this to strike through in the super crowded Sydney market is super rare. And given that so much of it would be recoverable, the real dollar-loss on Bogut vs the name-gain is far smaller than what the Kings would have to spend to artificially create that kind of hype in this market. Significantly so.
Somewhere in the middle is Melbourne. They've got a real opportunity to get out of that stadium and into one of the larger indoor arenas. They've got a far better chance than Perth (and similar to Sydney) in regards to gaining real sponsorship growth, and finding other ways of covering for the Bogut costs via media etc. But would they? I'd say Sydney would be super-active in trying to take advantage, but Melbourne don't really show any signs of caring for real growth like that? They can probably pull it off, but it would require leaving the Cage and really pushing the brand. I'm not sure they would do either, beyond maybe a few blockbuster or playoff games elsewhere. I think in reality they're closer to the Perth end of the scale. They'd rely mostly on what is effectively a donation to the cause, and wouldn't see any significant real growth either immediately or following on.
So, there is a realistic potential avenue there for Sydney to 'break even' on Bogut this season. They're the only club that can do that - only Melbourne have a chance, but it involves more change and work, and I doubt they'll bother.
And then there's a real shot there at turning it into something like a '12-'13 onwards 60% average crowd increase on what they had in '10-'11. They're the only club that can do that - only Adelaide has anything like that potential.
And then, given the individual costs and difficulties and nature of the market Sydney are in, for an equivalent result and reward, the investment in Bogut for a season is actually fairly sensible. And they're the only club that could say that. For every other club the Bogut costs are fixed, but the value vs other initiatives gaining the same real results are very, very different. I mean, what else could the 36ers get for $2m+ in Adelaide?
So, head says Sydney. Most to give, most to gain. But my gut actually says that somehow Melbourne are going to pull it off, and then make absolutely no use of it whatsoever.