IF YOU'RE NOT INTERESTED IN A RANT DON'T READ ANYMORE!
I am going to sound really negative here, but having been involved as a Volunteer at ABL level for the past 14 seasons, I think I can comment on what is happening.
Even with a Salary Cap, ABL Teams are still a biggest drain on a Club's finances every year, so not sure how to 'promote' the games if no-one is interested in either attending the games, thereby paying entry fees, or actively helping out their Clubs.
There is a reason us "dinosaurs" are still involved at the Clubs, I doubt there would be enough volunteers to run a game, without them. Most Clubs seem to have the same people involved doing multiple jobs on game nights, majority with no perosnal interest in the teams (apart from wanting to help and their children having played the game at some stage)
And because the total crowds at ABL games are around 500 people (for a full round of 5 games) there is no way that is getting any more publicity in the Advertiser. It really is a minor sport, in the scheme of things.
The usual suggestions of having a Senior Night at the most Central stadium (Wayville) isn't a workable idea either, in my opinion, as it would most likely be that Women would play one night and Men another, thereby halving your home crowd. There wouldn't seem to be anyway to have 5 games on one court in one night either, plus if games are mid-week I would really not want to commit to helping out Senior Games at 9 or 10pm, and I'm pretty sure the players would get sick of it too. (Just ask the people that play Division 2 to 5 how they feel about late games mid-week).
Nevermind about the complexity of working out income sharing of Door Entry or Canteen/Bar takings. Do we 'AFL' this, as in Collingwood get 18 games at the MCG, and because it is Forestville's home stadium and they get decent numbers to their home games, and South have the Panther Army, do they get all the earlier times to maximise revenue at the Canteen/Bar, and because Southern, Eastern & Centrals have to travel the furthest, therefore less likely to have supporters turn up, get the late court times!
ABL these days is what it is, the highest level available in the state, unless you want to go to Mt Gambier and SEABL, which is only for the guys.
There just isn't the Sponsorship available these days to improve the level of players competing, especially since ban on Cigarette advertising (I thought the additonal Tax Money on Cigarettes was supposed to replace money lost in Sponsorship, do Quit even sponsor Sport anymore at all?), plus the advent of the Power & Crows has also taken money away from other sponsors.
I have seen Sponsors list from the Club I am involved with, dating back to the late 80's, when the Club had 3 major Sponsor's (Mens, Womens & Juniors) as well as up to 20 other Sponsors, including a Cigarette company and two Car Yards (who both still exist but now Sponsor SANFL Clubs), even a few of the minor sponsors then are sponsoring SANFL Teams, which are a far higher profile than ABL.
END OF RANT!!!