Haven't exactly seen a poster anywhere advertising the team, nor much Radio chatter about the club.

Not exactly helping the cause if you own a team and don't promote it. Can't blame the lack of attendance on the interest if you're not doing enough to warrant the attention.

Shouldn't the GM who he employs be doing this as that is what he paid to do? In saying that, he needs to move on people who do not do their job.

They did have someone helping out in the office with some promotional stuff but then they got sick of the A Marino thing and bailed.

A winning team will always generate income via attendances, sponsorship, medea awareness and online social and forum sites.

Have a restricted budget, hire the wrong coach, put together a poor player group, lack of promotion, etc and the result isnt too surprising,

This applies to the Lightning but some aspects also must impact on the 36ers bottom line as well.

I used to love those old Lightning posters that were distributed across the stadiums with the whole team in their uniforms. I can still see Rachel Sporn's smiling face. I always wondered why the Sixers did not do the same thing.

That was effective

Running two elite Basketball Teams is what cost the old BASA its existance and privatisation of both teams and the Basketball Stadium at Beverley.

Not sure how taking the Lightning over will enhance the financial status of BSA.

If the lightning had the 12 best female players in the world they'd probably still not crack 1500.

Making money from any sporting team is difficult and there are a number of national clubs that have folded as a result of not having the cash flow required to run a club like this. I recall the South Dragons owners commenting about how if they couldn't breakeven they wouldn't be in the game (correct me if I recall wrong).

Like everything in life, it depends on how you view things. At the moment it sounds like a glass half empty view.

Effectively that $300K/yr is not a loss as such if the glass is half full, it is advertising and promotion for Link Engineering who get national exposure and advertising. Now, a $300K marketing budget is pretty big! I know marketers say that 5% of turnover should be spent on marketing. So, if Link Engineering is turning over $6M/yr, then that "marketing expense" is worth it.

Yes, if you own a national sporting club like this then you can't have short arms and small pockets, but if you can turn it that way you want and make it work for you, then what a fantastic way of promoting your business to the rest of Australia.

Up in Townsville atm and there is a giant PC billboard along one of the freeways, very impressive and gets your attention. havent bothered reading through all of this but all in all, both our NBL and WNBL teams could do with some adverts like this!

Many times I've often thought about US College Basketballer , Carla Borrego playing for Lightning
( Presently playing netball for Adelaide Thunderbirds)
and Gretel Tippett , with her brother playing for
Adelaide Crows.

Newsflash Mr Marino................

Don't underestimate the judgement of the public my friend.

People can spot a fraud a mile away, & while your little princess continues to get an armchair ride, don't expect a crowd in the near future.

Thankyou for destroying this once feared club that Jan built from the ground up.

Anon, how big were those posters - A3 size?. I'm referring to the large 1.5 metre by 3-4 metre size advertisements. They were even on the odd billboard around town. I'm also going back about a decade, perhaps a bit more.

Ewing theory!

Not sure how the 3rd leading scorer at the last Olympics could be considered getting an armchair ride?

Many noticed that the Ewing theory applied to Collingwood ( Nathan Buckley ).
While some have noticed it with the Sixers bench.
It applies here.

In my opinion, Adelaide Lightning has never been the same since Chris Lucas was given his gold watch.

anon,

Cricket is broke and cant get of the bottom of the ladder in anything other than 20/20.

Basketball funds pathways and State teams just like football. Elite football is run by television contracts and the Elite womens competition is non-existant. Yo dont see the SANFL spending $500K on running a National League womens team do you.

If BSA funds elite level WNBL sport, it will be broke again. Just like in Football, Soccer, Cricket and Netball.

BSA cant afford to do it. They would be broke in 2 years. And all the juniors would need to pay twice as much as they do now.

anon,

Those associations are generally about twice as big as BSA. Dandenongs domestic competition has more players than the District junior competition and is essentially now run by Jayco. Their senior competition is as big as the socail comps around BSA stadiums plus they run events their like Boxing etc.

Funnily enough, the current coach of Dandenong is the best mate of the Jayco sponsor, so it doesn't stop jobs for the boys. If the coach wasn't hired, the club would have its major sponsor pull the pin and they would be bakc to square 1.

If you actually looked at the Adelaide squad, it had more than half SA bred players in its line up and is a pathways for junior elite players.

But unfortunately, it has, and will continue to cost more money than is viable for any sane business to lose. Without poeple putting their hands into their pockets, like both Vince and the SOS, we would have no Nationals league teams at all for the 10 girls who played and trained with the Lightning this year.

would not touch zoning.

our locally "zoned" club was shite - run by backyarders with their own agendas, club infrastructure supported a non zone ethic - i.e. we do not want anymore players, competitions, coaches - they were happy being small and mediocre results with achievements.

my kids would have never had stayed in district basketball had zoning existed.

But because we could play accross town at a good club - they got another 8yrs out of our kids at junior level