The problem is that One HD gets very poor ratings. Of all the digital channels they are consistently in the bottom 2 or 3 of all the extra channels usually with an audience share of around 0.5%. Meaning during prime time hours 99.5% of people watching TV aren't watching One HD. Last week one night they only had an audience share of 0.3% which was even below both ABC 3 & ABC News 24.
Something's got to give. Lately the only night they get any sort of audience share is on Thursday nights which is their wrestling/MMA night. Even than they only get a share of 1.3%-1.5%.
For example Sunday night:
•Digital: GO won with a share of 4.8%, from Gem on 3.3%, 7TWO on 2.7%, 7Mate was on 2.6%, Eleven was on 2.1%, SBS TWO was on 0.8%, ONE and ABC 2, 0.7% each, News 24, 0.5% and ABC 3, 0.4%. The 10 digital channels had an FTA share of 18.6% in prime time last night. The digital shares last night ranged from 14.9% of FTA viewing in Sydney to 23% in Adelaide and 21.7% in Brisbane.
Last night:
•Digital: The 10 digital channels had a total share of FTA prime time share of 21.8%. 7TWO won with 5.0%, from Eleven on 4.0%, 7Mate and GO on 3.1% each, Gem on 2.5%, ABC 2 was on 1.5%, SBS TWO, 0.8%, News 24, 0.7%, ABC 3 and One with 0.6% each. The 10 channels had FTA prime time shares ranging from 19.3% in Sydney to 24.9% in Perth and 25.0% in Adelaide.