I have always thought it would be good to have a free wireless network at the game for people to be able to access an internal website. The internal website would include live stats from the game (and other games if its possible to get them without every device having to access the internet) - I love my stats and what we get on the scoreboard in qtr breaks is good but would like more if possible. I am sure there are others who can think of things that could be included on an internal website. Sponsors advertising etc
Clubs are trying with twitter/fb and youtube. It all comes down to money though, the stuff which is being done now is being done by people who have other jobs in the organisation. Is it worth spending another $50,000 on another person full time to be doing it - will there be enough return on it to pay for it. I don't see any media savvy players in out team at the moment who can add to it really either.