LC, your comparison to FIFA is one that I myself have contemplated and I am in agreeance with you. There are a few main differences. FIFA has much more clout than FIBA imo and their decision to make the Olympics an U23 tournament makes player availability less of an issue. In Bball both WCs and Olys are essentially at the same level of importance but the Olys seem to be the one most people consider to be the big one. However, consider this; do the Opals place a greater value on their two silver Olympic medals, or on their WC gold?
It is true that NBA teams can't legally prevent any player from representing their nation but anyone who has worked in a job has experienced all sorts of unfair pressures from their superiors to toe the company line. I know I have at least, and I have only ever worked for a paycheck three orders of magnitude smaller than that which Bogut has recently signed. I know how that workplace bullying felt for me, so I can only imagine what Andrew is feeling.
If the pressure brought to bear on potential NBA internationals is to be reduced, we cannot look to the toothless FIBA for this result. It must come from the NBA itself and I believe there is a great incentive for it to do so. Revenues from merchandising and broadcast rights are increasingly coming from overseas and the NBA needs to nurture, not alienate, this market. You can't tell me, for example, that 1.2 billion Chinese gave a crap about the city of Houston until one Yao Ming started playing there. They follow his exploits and take immense pride in them. But their interest is only piqued because they dream he will one day lead them to victory on the world stage. If he is prevented from representing his nation, either from managerial pressure or his body succumbing to the rigours of a ludicrously long NBA season, their interest in the NBA will soon wane, as will the flow of Yuan. You can repeat this story eighty-odd times, one for each non-US NBA player.
C'mon Stern, work it out, let our players play!