Skud, again, you've missed the point. its not whether 48 minutes it marketable. Its whether you would really choose 48 minutes as a key part of your marketing strategy.
You know.... 'Come to the game, it runs for 48 minutes"
or 'Come to the game, see the premier imports in the NBL go head to head'.
or "come to the game, see Adelaide hate on Perth" etc etc.
As for your other marketing points, I'll ask you the same question i;ve asked others. Do you REALLY, (tell the truth) walk out of a great 90 minute movie that cost you $16.50 to see and say "thats not as good as the one I saw last week" (which also cost you $16.50) because it was 16 minutes shorter? Really????? Or do you genuinely rate the movie on its own merits?
The NBL did not go to 40 minutes in the review because of this years TV deal (which is showing more games by the way) - it went that way because it makes it a more attractive product to TV and because it improves significantly our chances of being ready for international competition - both of which must be seen as long term goals.
And don't get started on the biggest league in the world....that would be the one where the majority of clubs are losing significant money, which has dropped significantly in TV ratings in its own country, and which is facing plummeting merchandise revenue in core markets ... that one? That biggest league in the world? As in the one in America?