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Isaac
Years ago
NBL Media Accreditation terms
The very top of the NBL Media Accreditation form strikes me as a bit negative and threatening for the NBL in its current state:
* NBL/WNBL media access credentials can be withdrawn at any time.A lot of talk about maintaining standards of professionalism and revoking accreditation in a time when the league needs as much media at its games as possible. Any writer from a major paper or news source should be given a great seat, a couple of drinks and free snacks - clubs should, where possible, get something like this going regardless of the league's plan.
* Accreditation does not guarantee seating at a venue; all journalists must contact the home club to reserve a position prior to the game. Priority is given to working journalists filing to a deadline.
* Submitting this application does not guarantee accreditation for the 2009/2010 season.
* Accredited journalists and photographers must follow any reasonable request from the NBL/WNBL, clubs, or venue staff. Failure to do so may result in accreditation being revoked.
* All accredited journalists are expected to maintain appropriate standards of professionalism in their conduct at NBL/WNBL matches and may have their accreditation withdrawn if they fail to do so.
In my opinion, a huge impact on the league is had by non-basketball writers and editors at newspapers. There's a fair chance that much of what these people see about basketball is what comes from the NBL by email, paper and phone. Get them to games. Priority entry. Ply them with food and drink and make sure that they enjoy the games. Win them over. When compared with the cost of advertising, it wouldn't be expensive at all.
(Worth mentioning that I don't think this really applies to Adelaide as much as it might do in Melbourne and Sydney - the 36ers get great support from print, TV and radio here and just need to crack a bit of Confidential and the like to boost awareness.)