This is the sort of decision that just typifies the league. A 17% reduction in playing time for what reason? What does the supporter get in return? It sounds like nothing.
The game as a marketing package, include pregame entertainment, during game entertainment, half time entertainment, overall game atmostphere, as well as the quality/standard of the game itself.
The best promotion is always word of mouth, if the league has a package that covers all of the above points to an A+ level, then you will have an A+ package. The game will start to sell itself. Nutshell there is more to the game, then the playing of 40 mins.
So what needs to change. 1) A scheduled 7.30 game should actually tip off at 7.35. Why we need the crowd in the stadium before the game tips, to create better atmosphere. i have been to games that have actually started a few minutes early and the crowd are out in the foyer. Some time official on the bench sets the wrong time on the count down clock and everyone follows it.
2) the pregame entertainment/activities need to improve. pre-game intro, marketing handouts. Some teams do a good job, others do a poor job. The league must play big brother and request a plan from each team, and set minimum standards.
3) Some one previously touched on the timeouts in the USA leagues. In the USA the games are a complete entertainment package. However they can do this because they have more timeouts. There are TV timeouts every 4 minutes. Timeouts are longer. For college games the timeouts are 90secs, and if the game is telecast the timeouts are then 2 mins long. NBA 1/4 time and 3/4 time breaks are a little longer.
More and longer breaks provide more opportunity to provide the entertainment. The shorter 40 mins games should have an increase to stoppages. What should the NBL do. 1) 90 second timeouts. 2) automatic TV timeout to everygame first whistle under 5 minutes. 1/4 time and 3/4 time increased to 2and half minutes. 3) optional introduce a 30 sec timeout.
This means that the game has 6 designated game breaks, where it is know where is when the stoppage is going to occur. This then makes it easier to plan entertainment/crown interaction activities. Half time is a chance for people to relax a little and watch some entertainment (which should change every week). Again the NBL should oversee this. Although the NBL has had no idea of marketing, at a minimum they have a summit of all the club marketing people, add some marketing professional, and the NBL organising this and conducts the summit. THe NBL would then say that Week 8 will be Referee apprecaition week, and local refs are introduced, week 9 is breast cancer awareness week and home team wears pink and activities are planned around that. Week 3 is learn to play week, and miniballers are running around at half time.
The thing is that minimum standards are set on game entertainment by the NBL.
However the NBL have again missed the boat. They have reduced the game time, reduced entertainment value and not replaced it with anything else.
The reality is that you should be able to have a shit game, but with a good entertainment package people will go away satisfied.